Inside Scoop: Nokia
Inside Scoop: Nokia
2:24

Inside Scoop: Nokia

Tech Industry
-Hi. I'm Bridget Carey, here with another edition of CNET's Inside Scoop, where we go behind the scenes of our big stories. Sitting here with Roger Cheng, our Executive Editor who just went to Nokia's headquarters in Finland. -Uh-hmm. -Now, tell me what the culture was like there. Considering there hasn't been such a great news coming out of Nokia lately, what was it like visiting their campus? -Yes. Just like you, with all the doom and gloom talk, it'd be a very depressing place. But actually, I found there's a lot of excitement there. It was kinda surprising, there's a lot of enthusiasm, there's a lot of hope. A lot there was [unk] to run Lumia 920 'cause it's gotten some pretty good reviews including from us. So, you see sort of a single direction that everyone is going into that small positive and I wasn't really expecting. It's kinda surprising. -Why is it so important to take a look at Nokia right now? Where are they as a company? -All right. Well, I thought it was important 'cause, I mean, Nokia is obviously a huge brand while few of us actually own Nokia phones now. I think everyone knows the brand, everyone knows what Nokia is. It was my first phone, I suspect for a lot of people it's their first phone and their gateway into the cellphone world. Nokia is really sort of the champion for Windows phone at this point and so-- if Nokia can get this done, they can have success on their hands. That will have a huge impact on whether or not Microsoft has any role technology when-- as basically the world goes more mobile. -What's it like over there in Finland's Taxing? How is Nokia shaping it? How is it changing? -Well, it's just interesting. There's a different shift going on and in the mentality of the people especially younger people in Finland. When they graduated from college now, used to be the goal was to work in a big company like Nokia, you know, 'cause you have to establish reputable company, you have a stable job and it was really looked upon with some of the stain if you actually went out just to do and start up thing. It's completely different now. And I think a lot of that has to do like Rovio and Supecell, the Angry Birds phenomenon. They are basically-- they've proven to people in Finland that it could be a start up and be successful, huge and successful. And so a lot of young people now are aspiring to work and start up as oppose to working in the big company like Nokia. I think that sort of underscores the shift away from the focus on Nokia as of, you know, the big company in Finland. -Well, thanks for joining us, Roger, and thanks for watching. For CNET, I'm Bridget Carey.

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