Three, two, one.
Microsoft has opened the doors on its first ever Sydney flagship store in Australia.
It's the first outside North America and the atmosphere has been pretty insane.
Loads of crowds, queues wrapping down the street.
And of course, as we've come to expect from Microsoft stores, plenty of people in bright shirts waving, clapping, and dancing.
But just exactly does Microsoft plan to get people in the store and buying and what do they have on offer.
Let's take a look.
[voice over announcer talking] The store opening ties in with the local launch of the Surface book and Microsoft Band, both of which are exclusive in Australia to this store.
Customers can also pick up a new Surface Pro 4 as well as accessories like laptop cases from Kate Spade, and even Beats headphones.
Microsoft is also catering to gamers with dedicated XBox zones and there are plenty of video screens to watch the action One of the things I love about this store is there a hundred seventy eight screens, with 38 different video feeds.
It means in different areas there is an incredible immersive experience.
In one corner you could be playing Minecraft, in another corner you could be playing with devices and really thinking about in a way how we are going to collaborate in the future.
There's even a dedicated answer desk where you can come in and troubleshoot problems with your new product or any device running Windows.
So with the answers desk, we really provide services to customers from any sort of ecosystem.
Come in, we'll get your PC tuned and cleaned and it'll make sure that it walks out working.
Giving away products and concert tickets to early customers, we caught a few of them in the line.
Big store opening today, what are you excited to see?
The Surface Book the Pro4 and the new Lumias.
How about you?
I'm definitely very excited to see the Band 2 the Lumia 940XL.
And you just went up on stage, what just happened?
I just got a surface pro four.
It's so good, i'm shaking.
Ad so what are you excited to see in the store today.
I wanna see the band, the Microsoft band.
Opening six weeks out from Christmas in one of Australia's busiest shopping districts, Microsoft certainly have the timing right but once the Christmas sales die down how will the stores fair.
Even Cortana can't predict that one.
For more news, head to cnet.com.