The scene is familiar an Apple store but the location is not.
This is the eighth Apple store in the New York area but the first one in Brooklyn.
New York City's most popular boroughs.
As you might expect its located in the hipster area of Williamsburg.
The Williamsburg Apple Store is built into a reconstructed brick warehouse space.
Keeping with the industrial vibe of the area and the interior is dominated by a large, open seating area that Apple calls the Forums.
It's got wooden cubes for seating, it's got a large 6K screen, and Apple says members of the community and customers are invited to just hang out there.
Is also a smaller boardroom area for a meeting some presentations.
The other walls of the store called avenues and their lying with Apple products and accessories.
The companies says it meant to evoke the idea of walking down the neighborhood street and seen all the different store product 120 people will work at this store.
There's actually another new Apple store coming soon.
That is gonna be built into the oculus in the transit hub near the World Trade Center.
It's surprising that it's taken this long for Apple to open its first store in Brooklyn, but if the Williamsburg outlet is a success, I would not be surprised if we see even more.