How politicians acquire and use your voter data
How politicians acquire and use your voter data
1:40

How politicians acquire and use your voter data

Politics
[MUSIC] It's not just Facebook and Google and Amazon who know everything about you, it's also politicians, lucky you. Marrian, today you wrote a deep dive piece about the subject ahead of next week's mid terms. So Marrian, what type of info might people be a little surprised to find out these folks know about them? Well, apparently everything, because when you fill out the form to vote you have your date of birth, name, and home address and voting history, and race, gender. Depends on where you live. They can access that information about you from the state's office, and also they get a lot of data from consumer Data which means where you show up. How many kids you have? My God. Where you're work like. You're also mentioning your storey property ownership, marital status, wealth and income, magazine subscriptions, club ownerships. Exactly [INAUDIBLE] Just to get a sense of who you might vote for and how they can get you to vote for them. So I notice in your story some of these data brokers make inferences on the type of voter that you would be. Based on the apps that you have on your phone. So, if you have an app like, say, Cnet, they might think that you're very informed, intellectual- [LAUGH] Absolutely. Genius brain level. Definitely. Person, but then they also mention if you have an app like Candy Crush on it What kind of inferences are they making based off people that like to play puzzle based games on their phone. Well, what me source told me, if you have just games on your phone, they'll assume that you're not very educated. And if you do- What? That's awful! That's [CROSSTALK] That's not cool! But to be fair, data brokers aren't very cool, and if you are data brokers listening to this, I don't like you at all. [LAUGH]

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