Google's hungry to feed you more information.
Found inside the Google mobile app, the feed is a personalized stream of cards.
If you're thinking this sounds just like Google now you're right.
But it's tailored even more to your interests.
The feed uses browsing and search history from your Google account including YouTube.
the calendar and even results from Google home and the assistance.
This history affects what shows up on the feed, whether that's cards about pop culture, cats, bikes, or a combination of all three.
Each card has a header you can click on that takes you to a search page for that topic.
Trending news is there too, and any search results let you follow a subject to get news articles or videos in your feed.
You can unfollow topics too.
Okay, so the elephant in the room is obviously that other product called the news feed.
Facebook says this is all your friends update but Google's version shows you things that just interest you.
At the moment you can not interact with the content like giving thumbs up or thumbs down.
There other adds and Google would not comment when asks if that might be coming in the future.
To address concerns about fake news or the filter bubble, Google's including fact-checking features when available.
The feed will also service older content, not just the latest news.
Say, for example, you're visiting a new destination or have a trip planned.
Cards will appear with articles relating to activities you might like to do while you're on vacation.
Now don't forget, like any Google service, you can opt out of things like Location Services and clear your browsing and search history.
The feed is rolling out now in the U.S. for the Android and IOS Google apps and globally in a few weeks.
Users of Google's own pixel phone can swipe across from the home screen.