Get kids to brush their teeth with Kolibree's Magik AR toothbrush

For any kids, brushing your teeth can be such a chore. But how do you make it more fun? Well, add augmented reality. Colagree has come out with a toothbrush for kids, it's called the Magik. And the whole thing that makes it magic is an app that makes it fun to brush your teeth and turn it into a game. Let me explain. What you have to do is synch the phone to your face, and make sure it can sense that you have the toothbrush in your hand And you have to brush, brush, brush all the bad guys on the screen. And it turns into a game, you get points, you get to unlock filters. And you have to then go through all these lands, like the bathroom, the jungle, and space, naturally. This is for kids who are around Six years old and the toothbrush itself isn't smart, it doesn't have any special sensors in it. But it's designed in a way that the app can read it so your normal, every day toothbrush won't work, even if you wanna play a game, sorry you have to have this special toothbrush. [UNKNOWN] is coming out later, maybe September. Price range could be somewhere under $30. Are not announcing that just yet at CES. WIthin those, they've had smart toothbrushes, ones with sensors that can track more things. This is for kids. They don't want make it so high-tech. If anything, parents can see, all right, what are my kids doing when they're brushing their teeth? How long are they brushing their teeth? And by turning it into a game, maybe they'll actually brush. Brush their teeth instead of just fake it. Although here at the show floor I'm not actually brushing my teeth. Obviously I'm not sticking this in my mouth. I don't know whose mouth it's been in. So I guess you could fake it, but hopefully a kid who needs a little bit more of an incentive to brush maybe this will help them do it. Although for 30 bucks a pop, I don't think I wanna keep buying these things. Hopefully after six months they get the point and maybe can brush without Kolibree will also be selling something where you can attach it to the mirror. So that way when you want to play the game and you take mom and dad's phone, you can suction cup it to the mirror and hopefully it won't fall in and get wet. Cuz that would also be bad. For CNET at CES 2018, I'm Bridget Carey, brushing up a storm here. Tackling gingivitis while covering tech. [SOUND]