-Facebook's Instagram is getting into video.
-This is the same Instagram we all know and love, but it moves.
-At Facebook headquarters in Menlo Park, California, Instagram CEO Kevin Systrom touted the new features of Instagram, the popular photo-sharing app Facebook bought last year for $1 billion.
-It's the same screen, but now, you've got a video icon on the bottom right.
-The new service lets you capture and share 15 seconds of video
with the ability to string together short clips.
There are 13 new video filters, and the ability to pick which frame from the video pops up on your feed.
But the most significant advancement is something dubbed Cinema, a way to stabilize shaky video.
-This is the normal video, and this is Cinema.
Gorgeous, stabilized video for your iPhone.
Now, you have the power of cinema in your pocket.
This changes everything.
And I'm excited to bring you Cinema.
-Video on Instagram is taking direct aim at Twitter's Vine app, which lets users easily capture and share 6-second looping videos.
Since introducing the service in January, Vine has already hit 13 million users and has attracted advertisers and celebrities.
-This is interesting move for Facebook because it doesn't have a social video component that's very strong yet.
And having Twitter buying up Vine and having Vine being a very popular product,
it's probably opened their eyes to that.
-By beaving up Instagram, Facebook is trying to leverage its more than 1 billion users and grow its mobile usage to cash in on mobile ads.
-Instagram is really Facebook's like biggest mobile product.
I mean, Facebook's been working harder to transform itself a mobile first company with its own apps and stuff.
But when they bought Instagram, Instagram was basically like the way they got into mobile.
So, this is really important for them in terms of developing that presence.
-Instagram is launching the video service today on iOS and Android.
In San Francisco, I'm Kara Tsuboi, CNET.com for CBS News.
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