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Facebook brings video to InstagramInstagram co-founder Kevin Systrom shows off a new video tool for the social-networking service that lets users capture a 15-second video clip, add up to 13 filters, and share it with friends. The feature is available starting today via iPhone and Android.
I'd like to introduce video on Instagram. You'll notice Instagram hasn't changed. We have our feed here and I'm gonna walk through a demo now. What we've done is make Instagram better. So, first, you tap on the capture button in the middle of the tab bar. And let's say we were at Blue Bottle Coffee in the city and we wanted to record a moment there. Now, what you'll notice is, it's the same screen, but now, you've got a video icon in the bottom right. Everyone is trying to see it. I love it. We'll move that up next time. So, you tap the video icon, and all of a sudden, you go into video mode. Slide over. You've got a separate capture button. All you have to do is hold down that button to start recording a video. So, let's do that. So, let's say we're at Blue Bottle Coffee. They're using a Japanese siphon machine that makes some really beautiful coffee, but I'll tell you, you can capture a lot in 15 seconds which is what we did. Fifteen seconds of video, it's the right balance between not-too-short that constrains your creativity and not-too-long where you end up having to wait a lot of time for something to download. It's 15 seconds of beautiful video that you can record very easily. But not all the time can you fit a single scene into 15 seconds without going to multiple clips. And we've heard loud and clear from the community, that's what they want. So, let's go back and actually record our first clip. So, we're recording our first clip here of the barista at Blue Bottle. Now, we wanna add some color of pouring shot of the espresso. This is making me thirsty. So, we see the next shot of pouring some espresso, and then finally, let's see the barista applying a beautiful latte. So, here we are pouring the beautiful latte and I'm recording it by holding down that button, but you know what, his hand is in the way and that's not good. So, what we've allowed you to do is very simply get rid of that last clip or frankly get rid of any clip. All we gotta do is touch the little delete button on the bottom left. It highlights the last clip and deletes it. So, let's re-record that last one to get a better collage. Here we are with a beautiful finished latte and let's just focus on the latte itself. Now, we're done recording and this is a great video that I wanna show it to my friends. So, I click next and this is where it gets exciting. As of today, 13 brand new custom filters designed for video only. So, when I click next, you'll see the preview. This is what people are gonna see in the feed. It's a beautiful cover frame that I've decided and it's a little touch, it's an Instagram touch. These are the little details that make all the difference. So, as per normal, I can fill out my caption that I want my friends to see. Hashtags work just the same way. This is the same Instagram we all know and love, but it moves. You can add to a photo map. You can name your location or share it to your favorite social network. It's as simple as that. And with that, we upload in the background, and before you know it, it's available for all your friends to see.