Driving into the future at VW's Electronics Research Lab
Driving into the future at VW's Electronics Research Lab
5:27

Driving into the future at VW's Electronics Research Lab

Tech Industry
Car making. It's long been based on heavy iron but today that ore is increasingly different. It's software now wireless displays but what odd do car makers stand in a game that will even legendary electronics companies. I'm Brian Cooley and this episode as CNET conversations, we take you to Volkswagen electronic research lab in Silicon Valley and there the heat is on lab director Peter and his team to come with innovations that they think could make their company the number one auto maker by 2018. Speaker 1: Peter research here involves what. What kind of technology? Are you putting in cars at a place like this? Speaker 2: Yeah. The Silicon research lab with the entertainment systems drive as (??) the system with the machine interface (driving?) as affect is a big issue on... and (the auto?) to a lot of software development (exact?) for our product. Speaker 1: So basically you give to work on all of the stuff that's really hot button in cars this days? Speaker 2: Yeah. It's definitely the true software on the big topics at the moment especially for the entertainment area. We have to deal with a lots of intelligent software components in the car and just looking really basically a place where innovations and that's field happen. Speaker 1: And really when it comes to checking cars, the top of the stock is the autonomous car. The car that largely or entirely drives itself. But all talk about the car technology leads pretty quickly to talk about in car destruction. It's not a matter of drawing a line, it's just a matter of where. Destruction is the key. A lot of folks say oh good you answer one of the two great (a nobles?) in life. I still don't know when I'm gonna die but now I know how I'm gonna die. I'm gonna be doing Facebook in the dashboard. Obviously that's not you're trying to enable. Speaker 2: No that's not really we'd like to go so far. So to do a lot of work in private section or to make all of the system safe while driving that's one of the key (or part?) but you can't compare using the iPhone on your coach to using a smartphone in the car. So this is somehow (listen?). So you have to make the right (phase?). Speaker 1: But there's no turning back at this point. We're not gonna take this digital culture of ours out of the car (??) point, are we? Speaker 2: That's one also go with the heading for, we don't take that out so we have to make the car safe, to drive safe and the system you can use safe while driving so this is to go. Speaker 1: Most car makers agree (now?). They can't role their own on every experience. Consumers want familiar services. They already use out of the car to follow them into the car. So we're zooming in here I'm in the Google Earth and then why get beyond the 50 yards resolution that I see here, about 30 yard and then look at that. So that's not (from Singapore?) that's free view and if I go to this pad I can scroll around my position just like I'm sitting in a PC browser. (Zach?) companies like Google have update cycle measured in months utmost. Car makers in years. How are those two industries ever mesh their gears? Speaker 2: The main goal is to have a modular system because that's what most of the companies do. They do not release a completely new developed smartphone every year so they all have their modules and combined them new package them new together. They have the same system below that the same overriding system, the same hardware and it's only package new added to some functionality to that. Speaker 1: This is attractive. See what you have done to me. Speaker 2: We put a (eye?) check on you... on your head. Speaker 1: So this is watching my eye. Speaker 2: Yeah this is watching the eye and just come around facing forward to see where you're looking to. Speaker 1: What it's gonna measure? Speaker 2: This measures visual (deflection?). Speaker 1: Okay. Speaker 2: One of the things we can measure of this simulator. Speaker 1: Okay. Speaker 2: We can (??) everything else too but it (??) (deflection?) is one of the key topics while driving to make driving safe. Speaker 1: So this is gonna figure out where I was look when I shouldn't been looking to or if that in direction. Speaker 2: Correct. Speaker 1: All right. So this is kinda drive and start driving. Okay. But I didn't pickup my smartphone at any point which a lot of folks would do. Speaker 2: Yes. Speaker 1: How do you get people to put this down and look here. How do you make this (??) and tastier than the phone that I'm more familiar with 'cause I use it all the time? Speaker 2: This is kinda (??) we have to make that the (??) system in a way that it's attractive and that you would like to use it visually and on the other side we have tomake it innovated as it's safe while driving. Speaker 1: All right, Peter. Now here's the heat (map?) comes to that simulator. What I'm looking at? Speaker 2: Actually you can see the red and yellow and green area the more you see of the more you look at this area and so you can see the view 'cause mainly out of business (good?). This is (good?). There's a couple of dedicated area focused area on this entertainment system. Speaker 1: Yeah (??) time spent here, here over and over. Speaker 2: Yeah. Speaker 1: Here's the small example of how auto makers move at a pace more like electronics using technologies like this 3D printer, it's a rapid prototype by ideas today not next week. I will say something now that's pretty printer that we have here in the ERL made this whole. It doesn't like that thousand dollar 3D printer you got at home, that's real cool but this machine was made ready to go. This will assemble later. Singles for this chain it came out this way, that's amazing. We're seeing today is progressive and new but it's no longer nitch or odd. This is the car making game today, the technology seeing here. It's the last (??) for our digital lives where there is a wall left to be broken down so our behaviors kinda flow across all of the places where we live in car and out.

Up Next

Charles Melton, Jake Choi and Nicola Yoon talk The Sun Is Also A Star
sunstar-00-01-07-17-still001

Up Next

Charles Melton, Jake Choi and Nicola Yoon talk The Sun Is Also A Star

How Ford makes its cars smarter
How Ford makes its cars smarter

How Ford makes its cars smarter

GPS pioneer takes aim at the future of navigation
GPS pioneer takes aim at the future of navigation

GPS pioneer takes aim at the future of navigation

What's next from the people who invented the PC?
What's next from the people who invented the PC?

What's next from the people who invented the PC?

The lights over your head are about to get smart
Bridgelux_Bulb_1.jpg

The lights over your head are about to get smart

Mission impossible: Making the green car cool
Mission impossible: Making the green car cool

Mission impossible: Making the green car cool

Intel's futurist knows what tech you'll want tomorrow
cc_intel_still.jpg

Intel's futurist knows what tech you'll want tomorrow

Lit Motors thinks we're just driving around in too much car
Lit Motors thinks we're just driving around in too much car.

Lit Motors thinks we're just driving around in too much car

Lytro lights up photography market with digital camera
Lytro_STILL.jpg

Lytro lights up photography market with digital camera

Driving into the future at VW's Electronics Research Lab
CNET_VWERL_1.jpg

Driving into the future at VW's Electronics Research Lab

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

What to Expect at Apple's May 7 iPad Event
240423-yt-apple-ipad-ipad-pro-pencil-v02

What to Expect at Apple's May 7 iPad Event

Did a Week With the Apple Watch Make Me Use My iPhone Less?
240419-site-does-having-an-apple-watch-make-me-use-my-iphone-less-4

Did a Week With the Apple Watch Make Me Use My iPhone Less?

How Google Tests the Cameras in Its Pixel Phones
240417-site-google-pixel-lab-exclusive-1

How Google Tests the Cameras in Its Pixel Phones

Boston Dynamics' New Electric Atlas vs. Tesla's Optimus
240419-wtf-atlas-vs-optimus-v04

Boston Dynamics' New Electric Atlas vs. Tesla's Optimus

What is the Fediverse?
240418-fediverse-winged

What is the Fediverse?

The Missing Piece to Apple's Eco-Friendly Mission
240418-site-omt-the-core-problem-of-apples-green-goals-v1.jpg

The Missing Piece to Apple's Eco-Friendly Mission

Most Popular All most popular

First Look at TSA's Self-Screening Tech (in VR!)
innovation

First Look at TSA's Self-Screening Tech (in VR!)

Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
240123-site-samsung-galaxy-s24-ultra-review-4

Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost

'Circle to Search' Lets Users Google From Any Screen
circlesearchpic

'Circle to Search' Lets Users Google From Any Screen

Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
asus-preces-00-00-25-11-still003

Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop

Samsung Galaxy Ring: First Impressions
samsung-galaxy-ring-clean

Samsung Galaxy Ring: First Impressions

Best of Show: The Coolest Gadgets of CES 2024
240111-site-best-of-ces-2024-1

Best of Show: The Coolest Gadgets of CES 2024

Latest Products All latest products

2025 Audi Q6, SQ6 E-Tron: Audi's Newest EV Is Its Most Compelling
cnet-audiq6

2025 Audi Q6, SQ6 E-Tron: Audi's Newest EV Is Its Most Compelling

Hands-On with Ford's Free Tesla Charging Adapter
pic3

Hands-On with Ford's Free Tesla Charging Adapter

Nuro R3 is an Adorable Self-Driving Snack Bar
240320-site-nuro-r3-first-look-v1

Nuro R3 is an Adorable Self-Driving Snack Bar

First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
240304-site-nothing-phone-2-first-look-v3

First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day

Best of MWC 2024: Bendable Screens, AI Wearables and More
240229-site-best-of-show-at-mwc

Best of MWC 2024: Bendable Screens, AI Wearables and More

This Concept Laptop from Lenovo Has a Transparent Display
240225-site-lenovo-translucent-laptop-concept-v3

This Concept Laptop from Lenovo Has a Transparent Display

Latest How To All how to videos

Tips and Tricks for the AirPods Pro 2
airpods-pro-2

Tips and Tricks for the AirPods Pro 2

How to Watch the Solar Eclipse Safely From Your Phone
screenshot-2024-04-03-at-15-47-11.png

How to Watch the Solar Eclipse Safely From Your Phone

Windows 11 Tips and Hidden Features
240311-site-windows-11-hidden-tips-and-tricks-v2

Windows 11 Tips and Hidden Features

Vision Pro App Walkthrough -- VisionOS 1.0.3
VisionOS 1.0.3

Vision Pro App Walkthrough -- VisionOS 1.0.3

Tips and Tricks for the Galaxy S24 Ultra
240216-site-galaxy-s24-ultra-tips-and-hidden-features-2

Tips and Tricks for the Galaxy S24 Ultra

TikTok Is Now on the Apple Vision Pro
tiktok-on-vision-pro-clean

TikTok Is Now on the Apple Vision Pro