Don't clip coupons, download apps instead
Don't clip coupons, download apps instead
1:50

Don't clip coupons, download apps instead

Tech Industry
-This binder was once stuffed full of grocery coupons that Elvira Gomez painstakingly clipped on a weekly basis. -I was spending way too much time organizing my coupons and purging expired coupons, and then I just kinda gave up. -Because her busy family of five could use the savings, Gomez put down her scissors and picked up her Smartphone to try Ibotta, a new app that earns users cash for buying everyday products. -If it's something that's fun, interactive, and easy, I can-- and it's valuable to my shopping experience, then I will try it. -You can add credit to your account by watching videos, taking polls, and so forth. And then, you go purchase the products in the store, you take a picture of your receipt, actually using your phone. And based on the information on the receipt, we immediately send you cash to your account. -There are several dozen coupon apps already on the market: SnipSnap, RetailMeNot, and CouponCabin to name a few. But unlike the others, Ibotta rewards users with real money, and not points or credit. And is adding a game application feature in the coming weeks. -Based on exactly which products you buy, and where you shop, you unlock certain games or bonuses. And these are like challenges. Once you complete them, you earn more cash. -In three months, Gomez has earned 53 bucks, and says Ibotta is here to stay for its convenience. -'Cause I can forget my coupons, but I'll never forget my cellphone. -Since Ibotta's launch six months ago, they've credited users with more than $1 million in earnings. That money can go into a PayPal account or directly donated to one of 130,000 schools, or to the United Way. In San Francisco, I'm Kara Tsuboi, CNET.com for CBS News.

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