-This binder was once stuffed full of grocery coupons that Elvira Gomez painstakingly clipped on a weekly basis.
-I was spending way too much time organizing my coupons and purging expired coupons, and then I just kinda gave up.
-Because her busy family of five could use the savings, Gomez put down her scissors and picked up her Smartphone to try Ibotta, a new app that earns users cash for buying everyday products.
-If it's something that's fun, interactive, and easy, I can-- and it's valuable to my shopping experience, then I will try it.
-You can add credit to your account by watching videos, taking polls, and so forth.
And then, you go purchase the products in the store, you take a picture of your receipt, actually using your phone.
And based on the information on the receipt, we immediately send you cash to your account.
-There are several dozen coupon apps already on the market: SnipSnap, RetailMeNot, and CouponCabin
to name a few.
But unlike the others, Ibotta rewards users with real money, and not points or credit.
And is adding a game application feature in the coming weeks.
-Based on exactly which products you buy, and where you shop, you unlock certain games or bonuses.
And these are like challenges.
Once you complete them, you earn more cash.
-In three months, Gomez has earned 53 bucks, and says Ibotta is here to stay for its convenience.
-'Cause I can forget my coupons, but I'll never forget my cellphone.
-Since Ibotta's launch six months ago, they've credited users with more than $1 million in earnings.
That money can go into a PayPal account or directly donated to one of 130,000 schools, or to the United Way.
In San Francisco, I'm Kara Tsuboi, CNET.com for CBS News.
