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Don't call Jawbone's Up24 a fitness trackerJawbone's new $149 device -- which the company calls a lifestyle tracker -- automatically syncs to an app so you can track movement and sleep 24-7. CNET's Kara Tsuboi talks with Travis Bogard, Jawbone's vice president of product management, about the...
Up is a system which is a combination of band plus an app that runs on your phone that work together to help you understand yourself through tracking your movement and sleep at night. Up 3.0 which is a new application update that really helps give more personable and actionable insights that all based on people's data with notifications, which are personal nudges to help people move along with their goals. We are introducing a new band option to the Up family which is Up 24, gives you tailored optionable insides all delivered at the moment that it happen all that is enabled with real-time Bluetooth wireless syncing. So the band is tracking your movement throughout the day when step happened throughout the course of the day. It's also tracking your sleep when you went to sleep, when you woke up, your deep sleep versus light sleep. So you use it as a feedback mechanism so if I don't wanna be sitting for more than 30 minutes at a time, it'll notice that been sitting and it'll buzz me gently so I can stand up. If I had this experience where you wake up very jolted when your alarm goes off and that help [unk] 'cause you're in deep sleep at that point. And so what we'll do is we'll watch when you're in that light sleep before that and will wake you up maybe at 6:50 so you feel a little bit more refresh because you're in the middle of that light sleep. What Up 24 can do is by pressing the button to go into sleep or you're waking up in the morning my coffee-maker could turn on and basically the way that works is that if this and that, one of our API partner sees that that is happen and tells the coffee-maker to turn on. So it's a way to create these intersection of all these different products that are connected together to start to work on my behalf. So this is the home screen of the Up. I can see how much I slept last night, my movement throughout the day and what I've eaten today. I can tap in to see additional detail and you could quickly log food here as well. I can come in and I could sort skin with the bar code. I could type in through a nutritional database or I could even just do a quick picture.