Dolby wants to give your senses superpowers
It's not enough to just watch a movie, Dolby wants you to feel the heat.
Neuroscientists at Dolby's biophysical lab are putting their thinking caps on.
You happen to be wearing an EG, and electro-encephologram, as well as galvanic skin response, a GSR, and we are monitoring your heart rate,
And your thermal image.
They're studying how your brain can trick your body so it physically reacts to what's on screen.
It's all about enhancing the movie experience.
The scientists discovered that people actually felt hotter when flames onscreen appeared more intense.
I definitely feel like the room is warmer just from watching this.
We know this is fire, and it caught
Just based on the luminous reaching my retina, my body starts to expel heat.
Those images were enhanced by dobbie vision.
A high dynamic range technology in screen s that expands the range of contrast in color to make images look more realistic and brighter.
[NOISE] It's not just seeing, it helps us
Brains believe it's also hearing.
Dolby's Atmos system treats sounds as objects.
Director can play sound wherever they want in 360 degree space.
So rather than an object just in In the left channel you can move that all around and even overhead.
This makes sense in cinemas where there are speakers in the walls and ceiling.
But the same experience that surrounds you with sound even works when the speakers are only in front of you.
That's partly Atmos Technology and partly your brain.
Even a laptop with Dolby Atmos can fool you into believing sounds are coming from behind you.
It's really strange because it sounds like the sound is actually coming from around me 360 degrees.
Is through, what we call the science of psychoacoustics, so it's the timing of different sounds.
So for example, if I snap here The sound reaches my right ear before it reaches my left ear, and that's how my brain knows that [SOUND] even if my eyes are closed I still know it's to my right, and so we use that same trick in a sense on a PC.
In the future, the Dolby scientists say their studies of the body and mind could lead to a more personalized movie experience.
What we're trying to understand is, how our technology enhances in ultimately your memories, your ability to have these strong physical experiences.
That are shared, not just alone.
It's all food for thought the next time you go to the movies.
Up Next
What AirPods Rumors Tell Us About Apple's Health Ambitions
Up Next
What AirPods Rumors Tell Us About Apple's Health Ambitions
What is the Fediverse?
What is the Fediverse?
The Missing Piece to Apple's Eco-Friendly Mission
The Missing Piece to Apple's Eco-Friendly Mission
Boston Dynamics Retires Its HD Atlas Robot
Boston Dynamics Retires Its HD Atlas Robot
Apple and Disney's Unique Bond: Why Vision Pro Needs the Mouse
Apple and Disney's Unique Bond: Why Vision Pro Needs the Mouse
The Ocean Cleanup's System 03 Collects Plastic Pollution at Record Levels
The Ocean Cleanup's System 03 Collects Plastic Pollution at Record Levels
Latest iOS 18 Rumor Roundup: New Designs, AI Tricks
Latest iOS 18 Rumor Roundup: New Designs, AI Tricks
Apple to Talk AI in June: This WWDC Is a Big Deal
Apple to Talk AI in June: This WWDC Is a Big Deal
What Google Gemini AI on the iPhone Could Look Like
What Google Gemini AI on the iPhone Could Look Like
Microsoft Surface Pro 10, Surface Laptop 6 Are Here
Microsoft Surface Pro 10, Surface Laptop 6 Are Here
Tech Shows
Latest News All latest news
What AirPods Rumors Tell Us About Apple's Health Ambitions
What AirPods Rumors Tell Us About Apple's Health Ambitions
Robosen's Megatron Transformer Is Too Much Fun for an Evil Robot
Robosen's Megatron Transformer Is Too Much Fun for an Evil Robot
Apple May Give FineWoven Accessories One More Season
Apple May Give FineWoven Accessories One More Season
US vs. TikTok: What Happens Next
US vs. TikTok: What Happens Next
Battle of the Humanoid Robots: MenteeBot Is Ready
Battle of the Humanoid Robots: MenteeBot Is Ready
What to Expect at Apple's May 7 iPad Event
What to Expect at Apple's May 7 iPad Event
Most Popular All most popular
First Look at TSA's Self-Screening Tech (in VR!)
First Look at TSA's Self-Screening Tech (in VR!)
Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
'Circle to Search' Lets Users Google From Any Screen
'Circle to Search' Lets Users Google From Any Screen
Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
Samsung Galaxy Ring: First Impressions
Samsung Galaxy Ring: First Impressions
Best of Show: The Coolest Gadgets of CES 2024
Best of Show: The Coolest Gadgets of CES 2024
Latest Products All latest products
Robosen's Megatron Transformer Is Too Much Fun for an Evil Robot
Robosen's Megatron Transformer Is Too Much Fun for an Evil Robot
Battle of the Humanoid Robots: MenteeBot Is Ready
Battle of the Humanoid Robots: MenteeBot Is Ready
2025 Audi Q6, SQ6 E-Tron: Audi's Newest EV Is Its Most Compelling
2025 Audi Q6, SQ6 E-Tron: Audi's Newest EV Is Its Most Compelling
Hands-On with Ford's Free Tesla Charging Adapter
Hands-On with Ford's Free Tesla Charging Adapter
Nuro R3 is an Adorable Self-Driving Snack Bar
Nuro R3 is an Adorable Self-Driving Snack Bar
First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
Latest How To All how to videos
Tips and Tricks for the AirPods Pro 2
Tips and Tricks for the AirPods Pro 2
How to Watch the Solar Eclipse Safely From Your Phone
How to Watch the Solar Eclipse Safely From Your Phone
Windows 11 Tips and Hidden Features
Windows 11 Tips and Hidden Features
Vision Pro App Walkthrough -- VisionOS 1.0.3
Vision Pro App Walkthrough -- VisionOS 1.0.3
Tips and Tricks for the Galaxy S24 Ultra
Tips and Tricks for the Galaxy S24 Ultra
TikTok Is Now on the Apple Vision Pro