Customizing Apple products at Macworld
Customizing Apple products at Macworld
2:29

Customizing Apple products at Macworld

Culture
[ Music ] ^M00:00:05 [ Background Music ] >> Kara Tsuboi: Silver box, black rectangle, white cube. After a while, all Apple products begin to look alike. >> Well, my wife has one, and we can't tell them apart. >> Almost all my friends have one as well, so it'd be nice to be able to know that that's mine, 'cause we're all pull them out, and we're -- a dozen of them that all look the same. >> Kara Tsuboi: That's why a number of companies at San Francisco's Macworld this year are offering ways to customize those products. >> We're in an era where people want to do tattoos and customize things and have a lot of fun. So it's -- it's kind of like, you know, a tattoo for your, you know, for your portable device. >> Comes in a pack of four different colors and it peels right off. And you can change without any residue at all. And the screen is crystal clear. >> Now that the markets so saturated, everybody and their brother has one of these iPods. It's -- the market's leaning towards -- more towards customization, personalization. And, you know, this, you know, marketing will fit right in. >> Kara Tsuboi: Toronto-based GelaSkins offers phone, MP3, and laptop adhesive skins with designs ranging from the classic to the bizarre in order to appeal to all customers. >> It's really hard to pin down our demographic. I mean everybody from, you know, little Johnny, who's seven years old, to Grandma has an iPod, too. [ Background Music ] ^M00:01:14 >> Kara Tsuboi: If people born in the 1970s,'80s, or '90s are part of the me generation, and some of Apple's most sought after demographic, then it's no stretch to understand the naming of Apple's iProducts. >> Everything that you can do on a Mac just makes it so hey it's all about me. >> Kara Tsuboi: The trend to customize your Apple products takes it one step further. >> It's kind of like an extension of me. I mean, I look at my computer, my iPhone, everything comes from -- it says Leslie [assumed spelling] on it. >> That's part of Apple's style. That's part of Apple's allure. That's what it is about Apple. It's just -- it works, and for everyone. >> It's about personalization and showing your personality through what you're doing in Mac and things like that, so you might as well put it on the actual hardware as well. >> Maybe it's kind of like bling a little bit, like you've got a pretty nice laptop, and that can be sexy. >> I'd rather have one that's more me. So... >> It goes back to, like, when the first Mac came out in '84, you know? And their slogan back in the day "Think different." >> Kara Tsuboi: Since then, Apple has certainly gotten enough people, the main stream, to think different. But they're all thinking alike. I'm Kara Tsuboi reporting for CNET News.com. ^M00:02:25 [ Music ]

Up Next

This Van Builder Has Tips for Life on the Road
thumb-vanlife-2-00432-1

Up Next

This Van Builder Has Tips for Life on the Road

Super Nintendo World: We Tried Everything!
question-block

Super Nintendo World: We Tried Everything!

Real Estate Pro Breaks Down Property for Sale in the Metaverse
experts-react-11

Real Estate Pro Breaks Down Property for Sale in the Metaverse

Reggie Fils-Aimé on Nintendo and the Future of Video Games
gmt20220518-190025-recording-avo-1280x720-00-15-09-11-still001

Reggie Fils-Aimé on Nintendo and the Future of Video Games

I Lost My Mind on Guardians of the Galaxy Roller Coaster
1202231812667975-b8hrndwonamcg2sdaf5l-height640.png

I Lost My Mind on Guardians of the Galaxy Roller Coaster

I Went Shopping in the Metaverse and Tried On a Gucci Bag
shopping-1

I Went Shopping in the Metaverse and Tried On a Gucci Bag

How to Download Kanye West's 'Donda 2' for the Stem Player
donda-for-site

How to Download Kanye West's 'Donda 2' for the Stem Player

MoviePass will be back this summer -- this is how it'll work
moviepasscnet

MoviePass will be back this summer -- this is how it'll work

Watch ferrofluid turn into art
ericmesple

Watch ferrofluid turn into art

How Black Friday is very different this year
htdia-blackfriday-v2

How Black Friday is very different this year

Tech Shows

The Apple Core
apple-core.png

The Apple Core

Alphabet City
alphabet-city.png

Alphabet City

CNET Top 5
top-5.png

CNET Top 5

The Daily Charge
the-daily-charge.png

The Daily Charge

What the Future
what-the-future.png

What the Future

Tech Today
tech-today.png

Tech Today

Cooley On Cars
on-cars.png

Cooley On Cars

Carfection
carfection.png

Carfection

Latest News

Home Security Cams Like My Nest Doorbell Are Getting Smarter With AI
must-use-subject-ring-doorbell-device

Home Security Cams Like My Nest Doorbell Are Getting Smarter With AI

Apple Watch: New Features Coming in WatchOS 11
cnet

Apple Watch: New Features Coming in WatchOS 11

Apple's MacOS Sequoia: The New Features You'll Want to Try
240610-yt-macos-ai-mac-vs-ai-pc-v06

Apple's MacOS Sequoia: The New Features You'll Want to Try

Apple Intelligence: What to Know About Apple's Gen AI
cnet

Apple Intelligence: What to Know About Apple's Gen AI

Apple Introduces Private Cloud Compute for AI Processing
ipados-00-09-14-29-still003

Apple Introduces Private Cloud Compute for AI Processing

Apple Reveals InSight for TVOS
screenshot-2024-06-10-at-12-20-29pm.png

Apple Reveals InSight for TVOS

OpenAI's ChatGPT Is Coming to Apple Apps
screenshot-2024-06-10-at-20-01-28.png

OpenAI's ChatGPT Is Coming to Apple Apps

Apple Redesigns Siri With AI and Glowing Borders
siripic

Apple Redesigns Siri With AI and Glowing Borders

Apple Updates Health Features With New Watch OS 11
240612-wwdc-watch-os-11

Apple Updates Health Features With New Watch OS 11

iPhone Mirroring Comes to Macs with MacOS Sequoia
screenshot-2024-06-10-at-11-45-50am.png

iPhone Mirroring Comes to Macs with MacOS Sequoia