Apple takes on Google with new iPad

[APPLAUSE] We are deeply inspired by the courage of these students who are using their voices to bring about change in America. Standing in a high school auditorium in Chicago, Apple's CEO, Tim Cook, first addressed the student lead March for our Lives demonstrations against gun violence. The comments were made at an event where Apple unveiled a new 9.7 inch iPad design to appeal to students and educators. That's why education is such a big part of who we are as a company and has been for 40 years. [APPLAUSE] But more schools are turning to Apples rivals, like Google, for cheaper alternatives. Google Chrome has really taken off in schools. The devices are really cheap. It's easy to schools to deploy a lot of them at once. The education market is dominated, Dominated by Chromebooks, devices running Google's Chrome operating system. They make up around 60% of the K-12 market. So we've seen Apple bring down its pricing. Last year, they cut the price of their low-end iPad to $329. That's the same pricing that they have for their new device. And the hope is that this will really get people to adopt it more in schools. The new iPad adds support for the Apple pencil to draw and annotate. With augmented reality, students can explore artworks from around the world without leaving the classroom. And also from the tablet they can do things like dissect frogs in the science lab without ever needing to touch a real frog. Students from the highschool who attended said they were excited to try the new tablets.>> Having laptops kind of limits us because we can't be as creative. I think ipads have, I don't more creative.>> With technology intended for children, the company also addressed consumer privacy concerns days after the facebook and cambridge analytica scandal.>> Privacy is intregal to everything we do at Apple. Not just for students and teachers, but for everyone using an Apple product. The new iPad is available for $329 or $299 for schools. It may be a tradition for students to give apples to teachers but Tim Cook hopes it will soon be the other way around. In Chicago, Lexi Cevetes CNET.com for CBS news.