You know the iPhone. From its start -- use the iPod thirty pin connector which we launched originally in 2003.
And it served us well for almost a decade.
But so much has changed since we first created a thirty pin connector so many of the things we used to do over the wire we -- -- wirelessly.
We use Bluetooth now to connect to speakers and headphones and car systems.
We use Wi-Fi. To for example use -- airplay -- TP of course stereo. We can do Wi-Fi syncing -- iTunes now.
Best of all the iPod can download -- our content wirelessly and even back up to the clock.
So we'll lot's changed and it's time for the connector to a -- that's just a car.
Our new connector. Is called lightning. And now we have thunderbolt and lightning and are connected --
This connector is a modern connector for the next decade all digital -- signal design.
It's adapted to what -- signals need to be for the different accessories you might put into.
It's more durable in much easier to use is now you can plug in either direction it doesn't matter.
And best of all the engineering team to make a product like this it's ED percent smaller. It's a huge difference the world's thinnest Smartphone.
-- working -- accessory makers.
To have them integrate lightning connectors into products you may choose to buy it for example this holiday season we are great partners working without partners like.
Bowers and Wilkins.
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But what about other devices and speakers and connectors you have now that you aren't how to use a thirty pin connector.
-- we're creating. Much of accessories to help you with that this is a thirty pin to lightning adapter. And it works just like you'd expect.
Can plug thirty -- cable into it and it into your iPhone --
So typical example for this might -- in your car when you have an iPod connection can't just plug -- its -- can just leave -- there -- -- whatever -- -- a car -- an iPhone 5.
You can charge in the since your music -- ago.
So that's the new. Lightning connector.