Apple iPad: The bottom line

[ Music ] >>iPad, it's phenomenal to hold the internet in your hand. Email is fantastic on this device. It's the best device I've ever seen for enjoying and sharing photography. Great for enjoying your music collection and video is phenomenal on it. It runs almost all of the 140,000 apps on the app store as well as a whole new generation of apps that will be designed specifically for the iPad. And, the new iBooks application with the iBooks store, you can carry literally thousands of books around on your iPad. And the iWorks suite of apps for doing productivity applications with the best user interface we've ever seen for something like this. An amazing product, tremendous breath, what should we price it at? [laughter] Well if you listen to the pundits, we're going to price it under a thousand dollars, which is code for $999. [laughter] When we set out to develop the iPad, we not only had very ambitious technical goals and user interface goals but we had a very aggressive price goal because we want to put this in the hands of lots of people. And just like we were able to meet or exceed our technical goals, we have met our cost goals and I am thrilled to announce to you that the iPad pricing starts, not at $999 but at just [noise] $499 [cheering and applause] $499. ^M00:02:35 [cheering and applause] ^M00:02:46 At $499 a lot of people can afford an iPad. So $499 for a 16 gigabyte iPad, that's our base model, 16 gigabytes with Wi-Fi built in. For 32 gigabytes it's $100 more and for another $100 beyond that you get 64 gigabytes of storage. The 3G models cost an extra $133 to build in the radios and so $629, $729, and $829. And these will be the six models of iPads we have, starting at $499 with the most expensive model, with 64 gigabytes in 3G, just $829. We think it's an unbelievable price offering. ^M00:03:38 [ Music ]