We have one more thing.
We love to make great products and we believe this product will redefine.
What people expect from its category.
I am so excited.
And I am so proud.
To share it with you this morning.
It is the next chapter.
In Apple's store.
And here it is.
Watch is the most personal device we've ever created.
We set out to make the best watch in the world.
One that is precise.
It's synchronized with the universal time standard, and it's accurate within plus or minus 50 milliseconds.
It's incredibly customizable.
So you can find one that reflects your personal style and taste.
Because you wear it, we invented new intimate ways to connect and communicate.
Directly from your wrist.
And it works seamlessly with Iphone.
And it's also a comprehensive health and fitness device.
We've placed extra functionality in a mechanism that's been on the watch for decades.
It's this dial.
It's called a crown, and on the Apple Watch, it's called a digital crown.
The digital crown includes infrared LEDs and photo diodes that translate rotary movement into digital data.
And you don't need to understand all of that.
But, but it's a very simple, and elegant, and amazing input and navigation device.
Let me give you an example.
Here's back to the math.
When you turn the digital crown, it zooms in and out.
When you have a lip.
You can scroll through the list and you can do all of this without blocking the screen.