Apple announces iTunes Match
3:53

Apple announces iTunes Match

Tech Industry
And there's one more thing, nothing, small thing. It pertains to iTunes in the cloud. As you recall, iTunes in the cloud is just for the music that you've purchased from the iTune store. Now, 14 billions songs, 15 billion, excuse, that's a lot of songs out there that been purchased from iTunes music store, but you may have some that you reap yourself and there're 3 ways you can deal with that. One, you can sync you new devices over Wi-Fi or cable and you only have sync once just to get that music on them, and then you can rely on iCloud to take of getting all you new purchases of iTunes under that device, or if it's just a songs you love, you don't leave behind, you can buy those songs with your list on iTunes. We're gonna offer 3rd way, which is called iTunes Mac. What is iTunes Mac. We'll, iTunes Mac uses the fact that we've got 80 millions songs now in the iTunes music store, and the chances are awfully good that got the songs in our store that you've with and so, we wrote software to scan the CDs, the none iTunes music and match it up with the songs we have in the store, right. And so, we give that music the same benefits as music purchased from iTunes, and it takes just minutes, not weeks. If you have to upload your whole library and some lacked in the sky, that literary takes weeks. This takes minutes because we're scanning and matching your library. So we don't need to upload that large party of library, and the few songs that remain, we will upload them, but with 80 million songs, we're most likely to have what you've got. In addition, iTunes match will upgrade those songs to match the 256 AAC, an iTunes match plus just 24.99 a year. So, if you got a bunch of music that you didn't buy from iTunes, you can get all the benefits of the cloud service and more in terms of upgrading your music for 24.99 a year. Now, if you're looking, compare that to some competitors, let's just look at Apple and the Amazon and Google, you're kind of get surprised, because again, the library and the cloud, we scan and match, the other guy, you got to upload your whole music library, again, it's gonna take weeks, music apps on your Mac and PC, now you're stuck with the web app instead of iTunes, upgrade to 256 kilobits for per second. The other guys are not upgrading you at all. The annual price for 5000 songs were 24.99. Amazon charges at $50 for the storage and Google hasn't announced their pricing yet. Even 20000 songs, we charge 1 flat price. Amazon is up $200 for the storage and Google hasn't announced their pricing yet.

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