[SOUND] After Amazon first launched its original Echo smart speaker in 2014 it was a hit.
And it ushered in a new era of voice computing.
But Amazon has always kept its speakers in a sweet spot, the low end.
But a new report this week says Amazon may release a high end amp.
Receiver and subwoofer.
David, can Amazon do high end audio?
I mean, I think Amazon's opportunity is not necessarily high end, like okay, so it's an amplifier.
It's a AV receiver.
You can't [UNKNOWN] one of those thing for 900 bucks.
I mean, you can.
I mean, maybe somebody has.
But if Amazon's gonna do this product right, it's gonna have HDMI switching.
It's gonna be able to amplify 5.1 speakers.
it's gonna have the ability to be the hub of your entertainment system, not just like a sound bars something like that.
So I think it's gonna be like 299 for an AV receiver with an Alexa built in.
That would be a pretty sweet spot.
Again, this is all conjecture.
We wrote an article kinda riffing on this stuff.
Another cool thing, I think, would be if they integrated the Fire TV Cube-
Yeah.
Which was a product that I really liked.
It's basically a little Alexa speaker that can control All your AV gear by using infrared emitters and IR codes and all this stuff, is kind of a glorified universal remote you can talk to, build that into the AV receiver and now you are talking.
You have streaming, you have all this speaker control, amplification, TV interfacing built in.
That is kinda my dream, you know what else I am going to do
Well is that the idea if they have this sorta
Central node for your living room than Amazon can sort of be your living room.
Is that the idea by having something like that?
Yeah.
And they've gone down this road pretty far already by saying, Alexa turn on my tv and it really feels really cool.
I use it at home, for example, kids are watching tv and they refuse to turn it off and they can't find the remote.
I'm like, Alexa, take care of this problem for me.
The tv turns off and the kids are like!
And I have to mute it, of course, because they'll go, Alexa turn on the T.V.
But...
Alexa, ruining children's happiness everywhere.
[LAUGHING]
Absolutely.
