-What's up Price Five fans.
I'm Brian Tong and tablets might be all the craze but growth in the eReader market has outpaced the tablet market over the past six months setting us up perfectly for this week's, Price Five punch out between the Amazon Kindle and the Barnes and Noble Nook Touch.
Our judges for this fight are senior editor John [unk] Falcone, executive editor, David the bad boy
Carnoy and myself, Brian can't go wrong Tong.
Now we'll take all three judges scores and adds them out to the nearest ten each round.
The final Price Five score would be an average of all rounds using the same decimal system.
Get ready for five rounds of action.
First up is design.
Amazon's Kindle has a sleek design with the solid feel and the matte black finish adds some class.
But its keyboard is a relic from the past.
It adds an extra inch and you still even want to use a D-Pad.
In this case, bigger isn't better.
Now, the Barnes and Noble Nook Touch is the cleanest looking eReader on the market right now.
Its contour design is comfortable to hold.
We wish it was a little thinner but its smaller foot print isn't nifty and gives it the edge.
The Nook Touch comes out sweet with the perfect five and the Kindle gets a 3.3.
Next round is navigation interface.
The Kindle's navigation is very straightforward but it feels a little old school using a D-Pad that takes more steps to get you where you want to go.
my non-techy friends took more time to figure it out as well.
Now, nothing beats the ease of use of a touch interface and this is where the Nook Touch shines.
Its single hold band is really the only band you need.
It feels natural to swipe the turn pages.
It's easy to get around and this is the real difference-maker.
The Nook Touch strikes again with another perfect five and the Kindle gets a 3.7.
So after averaging two rounds, the Nook Touch leads by a huge margin.
But this fight is not over.
Round three is features and technology.
feature the latest Pearl E Ink screens and they look great when reading books, magazines and newspapers and more.
The Kindle can also handle music playback to listen while reading, audio books, a simplified web browser, text-to-speech reading, access to a few games, and borrowing eBooks from a library will be coming by the end of the year.
Now, the Nook is really just an eReader but the fast-forwarding through your pages couldn't be easier.
There's an SD card expansion slot, a work around and search gets you access to the web, social hooks to allow you to post
to Facebook and Twitter and you can borrow library books through the overdrive service right now.
The Kindle brings options that take it beyond just an eReader and it takes its first round with a four and the Nook Touch gets a 3.3.
Next round is performance.
Both eReaders have an impressive two-month battery life with Wifi turned off.
Their Pearl E Ink screens are as good as you could get.
Menu navigation is the same and they're equals when it comes to page turning speed.
But the edge here goes to the Nook with it's
ability to only show you that nasty black flash once every five or six pages and it makes a huge difference in the reading experience.
The Nook Touch takes us this one with a 4.7 and the Kindle gets a 4.3.
So after averaging four rounds, the Kindle has cut the lead in half the final round that decides it all is value.
Neither of these eReaders hits the magic $99 price point we're hoping for but the Kindle gets as low as $114 with an ad supported model that doesn't get
in the way of reading $139 for the standard version.
Now it's the best value for an e-reader with audio support and a web browser.
The Nook Touch retails from $139.
Your paying a little extra for that touch screen but it's still a small value for everything you're getting.
It's still not low enough and Amazon's Kindle takes the cake with a 4.7 and the Nook gets a four.
So let's average out all five rounds and in a price five where the Nook Touch came out with two perfect rounds.
The Kindle fought
back but it just wasn't good enough and the Barnes Noble Nook takes this battle 4.4 to four and is the new eReader price by champion.
Both of these are great devices but it was the Nook Touch's design, touch screen and interface, and performance that earned it the title of king of the ring.
I'm Brian Tong.
Thanks for watching.
We'll catch you guys next time on another Price Five.