Amazon introduces the Fire Phone, its first smartphone

[MUSIC] [MUSIC] Can we build a better phone for Amazon Prime Members? Can we build a better phone for Amazon Prime Members? Well, I'm excited to tell you, that the answer is yes. Well, I'm excited to tell you, that the answer is yes. [NOISE] [NOISE] Start with some of the basics. Start with some of the basics. This phone is gorgeous. This phone is gorgeous. I can't wait for you to get your own hands on it and look at it. I can't wait for you to get your own hands on it and look at it. Put a huge amount of effort into the industrial design. Put a huge amount of effort into the industrial design. It's elegant and refined. It's elegant and refined. Uses premium materials. Uses premium materials. Rubberized frame, gorilla glass on both sides. Rubberized frame, gorilla glass on both sides. We have CNC aluminum milled buttons. We have CNC aluminum milled buttons. They're three times as precise as the plastic buttons that others often use. They're three times as precise as the plastic buttons that others often use. Steel connectors so you won't get that USB wobble that everybody hates. Steel connectors so you won't get that USB wobble that everybody hates. And we obsessed over the transfer of the USB connectors, so that the cord will slide in easily. And we obsessed over the transfer of the USB connectors, so that the cord will slide in easily. But about the size, it's 4.7 inches, absolutely gorgeous display. But about the size, it's 4.7 inches, absolutely gorgeous display. We built models everywhere from 4.3 inches to 5.5 inches, and we picked 4.7 as the perfect size for one-handed use. We built models everywhere from 4.3 inches to 5.5 inches, and we picked 4.7 as the perfect size for one-handed use. We obsessed over outdoor viewing. We obsessed over outdoor viewing. 590 nits. 590 nits. This is industry leading brightness. This is industry leading brightness. We put in a circular polarizer so that even with your sunglasses on, you can use this phone in both portrait and landscape mode. We put in a circular polarizer so that even with your sunglasses on, you can use this phone in both portrait and landscape mode. What about under the hood? What about under the hood? We do a lot of things with our smartphones these days, and you need a lot of power under the hood. We do a lot of things with our smartphones these days, and you need a lot of power under the hood. Quad-core 2.2 gigahertz processor. Quad-core 2.2 gigahertz processor. Beefy co-processor for graphics, and 2 gigabytes of RAM. Beefy co-processor for graphics, and 2 gigabytes of RAM. Make sure it's fast and fluid. Make sure it's fast and fluid. Our phones are also our primary cameras. Our phones are also our primary cameras. And, we put a huge amount of attention and energy into making this the best camera. And, we put a huge amount of attention and energy into making this the best camera. 13 megapixels, a super fast 2.0 lens, and optical image stabilization. 13 megapixels, a super fast 2.0 lens, and optical image stabilization. That's not what you want, but that's what we get too often. That's not what you want, but that's what we get too often. This is what you want. This is what you want. Crisp, beautiful photo. Crisp, beautiful photo. Optical image stabilization, tiny little electric motors on the lens. Optical image stabilization, tiny little electric motors on the lens. That adjust the lens 100 times a second. That adjust the lens 100 times a second. You're seeing it here in super slow motion. You're seeing it here in super slow motion. And they counteract that natural hand tremor that all humans have. And they counteract that natural hand tremor that all humans have. Here are some of the results. Here are some of the results. That's unretouched, straight out of the phone. That's unretouched, straight out of the phone. Look at that beautiful photo. Look at that beautiful photo. This one, same thing. This one, same thing. Gorgeous. Gorgeous. Let me show you a comparison. Let me show you a comparison. Here we got Samsung on the left, iPhone on the right, and the Fire in the middle. Here we got Samsung on the left, iPhone on the right, and the Fire in the middle. Let's zoom in on this. Let's zoom in on this. You can, look at the sky, look at the sharp edges on the skyscrapers and compare it to the Samsung and the iPhone. You can, look at the sky, look at the sharp edges on the skyscrapers and compare it to the Samsung and the iPhone. There's another thing to make photography great on this phone. There's another thing to make photography great on this phone. They give you a button you can press that launches the camera wherever you happen to be. They give you a button you can press that launches the camera wherever you happen to be. You can be in the middle of an email, you can be on your lockscreen, press that button, bam, the camera's up, press it again and your just taking a picture. You can be in the middle of an email, you can be on your lockscreen, press that button, bam, the camera's up, press it again and your just taking a picture. And we're including unlimited storage for your photos on the Amazon cloud. And we're including unlimited storage for your photos on the Amazon cloud. We think sound is important on a phone. We think sound is important on a phone. We added dual stereo speakers, Dolby digital plus virtual surround. We added dual stereo speakers, Dolby digital plus virtual surround. We've got flat cables on our ear buds. We've got flat cables on our ear buds. With magnets that clasp them together, and premium ear buds, we're including them in the box. With magnets that clasp them together, and premium ear buds, we're including them in the box. They're not an accessory you have to purchase. They're not an accessory you have to purchase. All right, so services matter, too. All right, so services matter, too. It's not just the hardware. It's not just the hardware. Let's take a look at that. Let's take a look at that. Video matters. Video matters. Every passing year, and month, we can see this, people are using their phones more and more to watch video. Every passing year, and month, we can see this, people are using their phones more and more to watch video. ESPN, HBO Go, Netflix, Hulu Plus, anything you wanna watch. ESPN, HBO Go, Netflix, Hulu Plus, anything you wanna watch. How about music? How about music? Phones, our primary re, way to listen to music. Phones, our primary re, way to listen to music. We've got tens of millions of songs you can buy. We've got tens of millions of songs you can buy. We have X-Ray for Music, so you can see synchronized lyrics. We have X-Ray for Music, so you can see synchronized lyrics. And just last week, we launched Prime music. And just last week, we launched Prime music. Your library is now a million songs bigger than it was last week. Your library is now a million songs bigger than it was last week. And we've got all the apps you want there too: Spotify, Pandora, iHeartMusic. And we've got all the apps you want there too: Spotify, Pandora, iHeartMusic. Enjoy. Enjoy. I think you'll be unsurprised to learn that we lavished attention on this phone for reading. I think you'll be unsurprised to learn that we lavished attention on this phone for reading. Got the kindle store, millions of books to choose from, by far the largest e-book store in the world 500,000 exclusives and Kindle owners lending library. Got the kindle store, millions of books to choose from, by far the largest e-book store in the world 500,000 exclusives and Kindle owners lending library. Hundreds of magazines and newspapers and comixology. Hundreds of magazines and newspapers and comixology. Looks terrific on this phone. Looks terrific on this phone. And Fire is gonna be $199 with a two year contract or, thank you, or the $27 a month with the Next program that Ralph was just talking about. And Fire is gonna be $199 with a two year contract or, thank you, or the $27 a month with the Next program that Ralph was just talking about. And it's not, this is the prices you might expect for 16GB model. And it's not, this is the prices you might expect for 16GB model. We're making our model 32GB for the same price. We're making our model 32GB for the same price. If you order today, then it ships July 25th, you won't have to wait long. If you order today, then it ships July 25th, you won't have to wait long. One more touch, this one isn't that small. One more touch, this one isn't that small. We're also kicking things off with 12 months of Amazon Prime included. We're also kicking things off with 12 months of Amazon Prime included. [NOISE] [NOISE] [MUSIC] [MUSIC] [MUSIC] [MUSIC] Can we build a better phone for Amazon Prime Members? Can we build a better phone for Amazon Prime Members? Well, I'm excited to tell you, that the answer is yes. Well, I'm excited to tell you, that the answer is yes. [NOISE] [NOISE] Start with some of the basics. Start with some of the basics. This phone is gorgeous. This phone is gorgeous. I can't wait for you to get your own hands on it and look at it. I can't wait for you to get your own hands on it and look at it. Put a huge amount of effort into the industrial design. Put a huge amount of effort into the industrial design. It's elegant and refined. It's elegant and refined. Uses premium materials. Uses premium materials. Rubberized frame, gorilla glass on both sides. Rubberized frame, gorilla glass on both sides. We have CNC aluminum milled buttons. We have CNC aluminum milled buttons. They're three times as precise as the plastic buttons that others often use. They're three times as precise as the plastic buttons that others often use. Steel connectors so you won't get that USB wobble that everybody hates. Steel connectors so you won't get that USB wobble that everybody hates. And we obsessed over the transfer of the USB connectors, so that the cord will slide in easily. And we obsessed over the transfer of the USB connectors, so that the cord will slide in easily. But about the size, it's 4.7 inches, absolutely gorgeous display. But about the size, it's 4.7 inches, absolutely gorgeous display. We built models everywhere from 4.3 inches to 5.5 inches, and we picked 4.7 as the perfect size for one-handed use. We built models everywhere from 4.3 inches to 5.5 inches, and we picked 4.7 as the perfect size for one-handed use. We obsessed over outdoor viewing. We obsessed over outdoor viewing. 590 nits. 590 nits. This is industry leading brightness. This is industry leading brightness. We put in a circular polarizer so that even with your sunglasses on, you can use this phone in both portrait and landscape mode. We put in a circular polarizer so that even with your sunglasses on, you can use this phone in both portrait and landscape mode. What about under the hood? What about under the hood? We do a lot of things with our smartphones these days, and you need a lot of power under the hood. We do a lot of things with our smartphones these days, and you need a lot of power under the hood. Quad-core 2.2 gigahertz processor. Quad-core 2.2 gigahertz processor. Beefy co-processor for graphics, and 2 gigabytes of RAM. Beefy co-processor for graphics, and 2 gigabytes of RAM. Make sure it's fast and fluid. Make sure it's fast and fluid. Our phones are also our primary cameras. Our phones are also our primary cameras. And, we put a huge amount of attention and energy into making this the best camera. And, we put a huge amount of attention and energy into making this the best camera. 13 megapixels, a super fast 2.0 lens, and optical image stabilization. 13 megapixels, a super fast 2.0 lens, and optical image stabilization. That's not what you want, but that's what we get too often. That's not what you want, but that's what we get too often. This is what you want. This is what you want. Crisp, beautiful photo. Crisp, beautiful photo. Optical image stabilization, tiny little electric motors on the lens. Optical image stabilization, tiny little electric motors on the lens. That adjust the lens 100 times a second. That adjust the lens 100 times a second. You're seeing it here in super slow motion. You're seeing it here in super slow motion. And they counteract that natural hand tremor that all humans have. And they counteract that natural hand tremor that all humans have. Here are some of the results. Here are some of the results. That's unretouched, straight out of the phone. That's unretouched, straight out of the phone. Look at that beautiful photo. Look at that beautiful photo. This one, same thing. This one, same thing. Gorgeous. Gorgeous. Let me show you a comparison. Let me show you a comparison. Here we got Samsung on the left, iPhone on the right, and the Fire in the middle. Here we got Samsung on the left, iPhone on the right, and the Fire in the middle. Let's zoom in on this. Let's zoom in on this. You can, look at the sky, look at the sharp edges on the skyscrapers and compare it to the Samsung and the iPhone. You can, look at the sky, look at the sharp edges on the skyscrapers and compare it to the Samsung and the iPhone. There's another thing to make photography great on this phone. There's another thing to make photography great on this phone. They give you a button you can press that launches the camera wherever you happen to be. They give you a button you can press that launches the camera wherever you happen to be. You can be in the middle of an email, you can be on your lockscreen, press that button, bam, the camera's up, press it again and your just taking a picture. You can be in the middle of an email, you can be on your lockscreen, press that button, bam, the camera's up, press it again and your just taking a picture. And we're including unlimited storage for your photos on the Amazon cloud. And we're including unlimited storage for your photos on the Amazon cloud. We think sound is important on a phone. We think sound is important on a phone. We added dual stereo speakers, Dolby digital plus virtual surround. We added dual stereo speakers, Dolby digital plus virtual surround. We've got flat cables on our ear buds. We've got flat cables on our ear buds. With magnets that clasp them together, and premium ear buds, we're including them in the box. With magnets that clasp them together, and premium ear buds, we're including them in the box. They're not an accessory you have to purchase. They're not an accessory you have to purchase. All right, so services matter, too. All right, so services matter, too. It's not just the hardware. It's not just the hardware. Let's take a look at that. Let's take a look at that. Video matters. Video matters. Every passing year, and month, we can see this, people are using their phones more and more to watch video. Every passing year, and month, we can see this, people are using their phones more and more to watch video. ESPN, HBO Go, Netflix, Hulu Plus, anything you wanna watch. ESPN, HBO Go, Netflix, Hulu Plus, anything you wanna watch. How about music? How about music? Phones, our primary re, way to listen to music. Phones, our primary re, way to listen to music. We've got tens of millions of songs you can buy. We've got tens of millions of songs you can buy. We have X-Ray for Music, so you can see synchronized lyrics. We have X-Ray for Music, so you can see synchronized lyrics. And just last week, we launched Prime music. And just last week, we launched Prime music. Your library is now a million songs bigger than it was last week. Your library is now a million songs bigger than it was last week. And we've got all the apps you want there too: Spotify, Pandora, iHeartMusic. And we've got all the apps you want there too: Spotify, Pandora, iHeartMusic. Enjoy. Enjoy. I think you'll be unsurprised to learn that we lavished attention on this phone for reading. I think you'll be unsurprised to learn that we lavished attention on this phone for reading. Got the kindle store, millions of books to choose from, by far the largest e-book store in the world 500,000 exclusives and Kindle owners lending library. Got the kindle store, millions of books to choose from, by far the largest e-book store in the world 500,000 exclusives and Kindle owners lending library. Hundreds of magazines and newspapers and comixology. Hundreds of magazines and newspapers and comixology. Looks terrific on this phone. Looks terrific on this phone. And Fire is gonna be $199 with a two year contract or, thank you, or the $27 a month with the Next program that Ralph was just talking about. And Fire is gonna be $199 with a two year contract or, thank you, or the $27 a month with the Next program that Ralph was just talking about. And it's not, this is the prices you might expect for 16GB model. And it's not, this is the prices you might expect for 16GB model. We're making our model 32GB for the same price. We're making our model 32GB for the same price. If you order today, then it ships July 25th, you won't have to wait long. If you order today, then it ships July 25th, you won't have to wait long. One more touch, this one isn't that small. One more touch, this one isn't that small. We're also kicking things off with 12 months of Amazon Prime included. We're also kicking things off with 12 months of Amazon Prime included. [NOISE] [NOISE] [MUSIC] [MUSIC]