CNET First Look
Amazon Echo Look teaches you what not to wearThe smart speaker uses a built-in camera to take full-body selfies and artificial intelligence to decide which of your outfits looks best on you.
[MUSIC] Everything in for everybody. Case in point the $200 Amazon Echo look. I didn't wanna like this product, even saying what it does out loud sounds silly. A smart speaker that takes your picture and gives you fashion advice. But what sets the Echo look apart from the other Amazon Echo's Is this camera. You tell it to take your picture or a six second video, and it will take a full body shot of what you're wearing. This does a couple of things. You can create an inventory of all your ensembles within the Echo Look app so you can keep track of what you look good in. But the biggest draw of the Echo Look is the Style Check. Feature. You can pick two photos of yourself in different outfits and the style check gives a second opinion on which outfit looks best. Amazon uses artificial intelligence and advice from stylists to pick the best choice for you. You can then start coming to some conclusions about what you look good in. And this is where I saw the value of the Echo. I notice patterns in what the Echo looks at I look best in. Dresses over pants and a top. Slacks and a cardigan over a t-shirt and jeans. Fitted clothes over looser options. It's helpful to get a full body shot of your outfit too without having to hold a selfie stick and you can finally answer the age old question How does my **** look in these jeans? The Echo Look does need some improvements. Personally, I'd like to get more proactive suggestions like hey, you look great in jewel tones. Or you should really wear more dresses. Rather than having to deduce that information from the choices that the style check makes And I want to see a feature that would let you put your outfits in categories, so you can quickly scan through all of your casual ensembles or dressy outfits. And there's the whole question of what Amazon is learning about you. You, your clothes, and even your bedroom. The Echo Look is designed to appeal to a specific set of folks who care about their outward appearance. Or who want an inventory of their wardrobe or need a second opinion of what not to wear. Or just want to get a good look at their behind in a dress. [MUSIC] If you want a smart speaker without a side of fashion advice, you're better off with one of Amazon's other echo speakers.