So let me be the first to show you.
Eco buds are the first wearable to offer customers completely hands free.
Alexa on the go.
You know when we set out to build echo buds, we thought about how do we how can we push the envelope of what customers expect in this form factor.
There are a lot of Products out there today, and we went in two different directions.
The first is we wanted to deliver great audio.
They had to sound absolutely amazing, and we did this by putting dual armature drivers balanced in each of the ear buds.
And these are inspired by the same kind of drivers that you see in professional artists when they're on studio or on stage.
It has really great sound.
You've got a chance to hear these later.
They truly are a great experience.
They deliver crisp, deep base crisp audio and we're pretty excited about.
The team did that though while still preserving five hours of battery life and up to 20 hours of battery life when you include the case.
Now the second thing that becomes super important I tell you, this is near and dear to my heart.
I travel a lot.
And for me, it's all about noise reduction.
And we wanted to put world class noise reduction into echo buds.
And there's really nobody better in the world that knows how to do that.
Bose has been a incredibly great partner of Amazon over the years.
And they were great partner here as well.
And we've incorporated Bose's active noise reduction technology.
Directly into echo buts.
So with a simple double tap, you can turn it on.
And because it's on the go, you can double tap again and go into passthrough mode and hear the world around you to say stay to stay safe.
We also added another gesture, you can tap and hold on.
And with the tap and hold gesture, you get access to the native voice service on your phone like Siri or Google Assistant.
We have been thinking bunch of used cases and you'll see a lot of these used cases a little later on Echo.
But let mr give you one example of what this look like and a used case here.
Let's go ahead and put these in
Alexa, [SOUND] Does Whole Foods have canned tomatoes and stock?
Canned tomatoes are in stock at Westlake Whole Foods.
And so you can see the wake word is there and it turns out that I am grocery store challenged
And I'm convinced they rearrange things right before I get there so then you can do things like this.
Alexa, where can I find canned tomatoes?
Canned tomatoes on aisle six.
So super fun.
Lots of different capabilities for this and again, you'll get a chance to try them in a little bit.
We'll be making echo buds available for pre-order today, time for the holidays for just $129.