As you know, Panasonic has a rich heritage in consumer electronics.
In fact, Panasonic is the number two in sales of the leading consumer electronics companies worldwide.
Our Lumix full fame digital cameras represents the pinnacle of mirrorless video.
Producing image quality that makes it the only Netflix post technology Alliance mirrorless camera.
It's loaded with industry first innovations 10-bit internal 4K suitable for HDR video.
4K at 60 frames per second and even 6K video just to name a few And to bring things full circle, we're once again the official camera sponsor of the 2020 Olympic Games.
And for the first time, Panasonic will host the Lumix Service Center for Tokyo 2020.
It will provide to all Lumix professionals with press credentials and will serve as their on site service location.
We encourage you to visit the booth, where you will have the opportunity to learn more about our amazing cameras and three of the industry's smallest and lightest 4k 60p professional camcorders.
They made a wide variety of needs from shooting on location to news gathering, to live streaming directly to YouTube and Facebook Now the demands for high quality sound in wireless form is really increasing.
In response techniques will be releasing what we call true wireless headphones.
Let me show you these.
They may be small, but let me tell you They're the world's first true wireless headphones to use a combination of both the best noise cancellation technology, whereas other headphones use either fee forward or feedback type cancellation.
These techniques headphones use a hybrid of both to deliver what we think is the industry leading level of noise cancellation.
Most importantly, they also deliver the sound quality that you expect from techniques.
You really must have must use them to really understand how good they really are.
Our techniques brand of audio continues to receive kudos from audio files.
We hope you've been enjoying the music today by DJ Chris Carnes.
Who's spinning a pair of techniques turntable.
[SOUND]
[APPLAUSE]
[COUGH]
Thanks, Chris.
In addition today, we're also announcing the wireless headphones from Panasonic.
These also feature dual hybrid noise cancellation technologies, to enjoy the sound that fits your lifestyle.
In recent years, base-heavy genres such as trap and rap have been shaking up the pop music scene and dominating the top of the global hit charts.
With Panasonic's proprietary base playback technology extra base system deep, our M series headphones make it easy to enjoy low frequency to the fullest.
And also the rise of video gamers worldwide is increasing with an estimated 2.6 billion active users this year.
Well gamers, better sound is coming soon with our new Dolby Atmos compatible gaming speaker.
It supports three advanced technologies for dynamic 3D sound.
We develop the speaker innovation together with Square Enix, the developer of the epic gaming sensation, Final Fantasy 14 And we'll be releasing a dedicated gaming speaker in North America this summer.
It specializes in game-playing, delivers a sound field that heightens the experience.
But, don't take our word for it.
It's so good that Square Enix recommends it when playing their iconic game.
And lastly today.
We're announcing the launch of our flagship OLED TV in 2020.
And with it prove that not all OLED TVs are the same.
Featuring a custom made Master HDR OLED Professional Edition Panel It's able to achieve significantly better peak, and average average brightness levels that other OLED's on the market can.
In fact, it'll be one of the first TVs in the world to support filmmaker mode.
The new Picture Mode developed by the UHD Alliance and supported by the who's who in Hollywood directors.