YouTube videos for kids will reportedly stop getting targeted ads
The company has been scrutinized for its data collection practices.
Abrar Al-HeetiVideo producer / CNET
Abrar Al-Heeti is a video host and producer for CNET, with an interest in internet trends, entertainment, pop culture and digital accessibility. Before joining the video team, she was a writer for CNET's culture team. She graduated with bachelor's and master's degrees in journalism from the University of Illinois at Urbana-Champaign. Though Illinois is home, she now loves San Francisco -- steep inclines and all.
ExpertiseAbrar has spent her career at CNET breaking down the latest trends on TikTok, Twitter and Instagram, while also reporting on diversity and inclusion initiatives in Hollywood and Silicon Valley.Credentials
Named a Tech Media Trailblazer by the Consumer Technology Association in 2019, a winner of SPJ NorCal's Excellence in Journalism Awards in 2022 and has twice been a finalist in the LA Press Club's National Arts & Entertainment Journalism Awards.
YouTube will stop running targeted ads on videos aimed at kids, according to a Tuesday news report. Officials at the video sharing site are currently finalizing the plans, three people familiar with the matter told Bloomberg.
, YouTube's parent company, reportedly reached a multimillion-dollar settlement with the FTC last month. The investigation found Google improperly collected children's data and breached COPPA, according to a report by The Washington Post. It's not clear whether YouTube's decision to end targeted ads is because of the settlement, Bloomberg reports, and its plans to do so aren't set in stone.
Because targeted ads involve collecting information about a user, gearing them toward kids under age 13 without parental consent is essentially a violation of COPPA. YouTube's decision to eliminate targeted ads could result in an immediate loss in ad sales, according to Bloomberg.