Whoops! Warner Brothers app was mistakenly released in U.S.

What was a boon to cord cutters ends up being just a tease. The app was only meant for select overseas markets.

Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile | 5G | Big Tech | Social Media Credentials
  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Roger Cheng
Warner Brother's Day After US allows iOS users to watch TV shows the day after they air. Warner Brothers

Warner Bros. seemingly threw a bone to cord-cutters and mobile TV watchers on Friday with the release of an app for hit shows such as "Gossip Girl" and "The Big Bang Theory." It turns out, not so much.

The company pulled the app from the U.S. iTunes store shortly after it was made available. The Day After US app was actually intended just for the Benelux region -- Belgium, the Netherlands, and Luxembourg -- to give them a place to purchase TV shows.

The app was free to download, although the shows had to be purchased. Only three shows were available on the app: "The Big Bang Theory," "Gossip Girl," and "The Vampire Diaries."

As an example of pricing, individual episodes in standard definition cost $3, while the HD versions are $4. Season passes for the current seasons of "The Big Bang Theory" and "The Vampire Diaries" run $38 in SD or $44 in HD, while the current season of "Gossip Girl" costs $25 for SD or $31 for HD.

Mobile apps have increasingly filled the hole of TV and movie entertainment for cord-cutters, or consumers who choose to opt out of paying for traditional cable TV service. Netflix, Hulu+, and several network apps are available to tablets and smartphones. But there remains resistance to getting newer shows available either online or through mobile apps.