Verizon Wireless to hand out freebies on Nov. 26

Verizon is dubbing the day before Thanksgiving "Connection Day" and has a slate of gifts prepared for all wireless consumers -- not just Verizon customers.

Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile, 5G, Big Tech, Social Media Credentials
  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Roger Cheng
2 min read

Verizon Wireless is in a giving mood.

Verizon has a slate of gifts to hand out the day before Thanksgiving. Verizon

The company is preparing a bundle of freebies to hand out on November 26 -- the day before Thanksgiving -- in what it is calling "Connection Day." The freebies, which range from free apps to free in-flight Wi-Fi, are available to anyone, although Verizon "More Everything" customers can snag a "one-time gift" of 1GB of sharable data and another 1GB of data in their next billing cycle.

The gifts, which come via partnerships with several companies, are largely short-term promotions but represent the carrier's extra effort to grab attention during the critical holiday-shopping season. Connection Day lands a day before Thanksgiving and two days before Black Friday -- the unofficial kickoff to America's annual shopping frenzy. As competition heats up with carriers offering lower prices and higher amounts of data, a company such as Verizon -- which has traditionally charged a premium because of its network superiority -- is likely wary of its more aggressive rivals.

Verizon is also increasingly working with other brands. In July, it launched a Smart Rewards points program that creates discounts to partner retailers -- although the program has been criticized because it allows the partners to market to customers who opt in.

The upcoming freebies -- all tied to the theme of connecting people to content on their smartphones -- include mobile access to movies and TV shows on the Verizon FiOS app on November 26; 10 Amazon app store apps; two Audible.com book downloads (existing Audible members get a $10 credit); digital edition downloads of 17 Conde Nast publications, including Wired and Vanity Fair; a 30-minute Wi-Fi session at airports through Boingo Wireless and in-flight through Gogo Technologies; in-flight Wi-Fi on JetBlue between November 26 and December 24; and a seven-day trial of Pandora One, a premium subscription music service that normally costs $5 a month.

Verizon also mentioned that Apple is planning a special iTunes offer that will be revealed on November 26.

More details are offered at Verizon's Connection Day site, where consumers -- including Verizon customers -- must sign up to receive the gifts.