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TikTok Launches New Music Distribution System: SoundOn

SoundOn artists will keep 100% of royalties for the first year, after which TikTok will take a 10% cut.

Dan Avery Writer
Dan is a writer on CNET's How-To team. His byline has appeared in The New York Times, Newsweek, NBC News, Architectural Digest and elsewhere. He is a crossword junkie and is interested in the intersection of tech and marginalized communities.
Expertise Personal Finance, Government and Policy, Consumer Affairs
Dan Avery
2 min read
Tik Tok video


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TikTok on Wednesday launched its own in-house music distribution and marketing platform, called SoundOn. Artists can upload their music directly onto the TikTok app, in addition to massive global platforms like Apple Music, Spotify and Pandora.

Distribution is free, and TikTok is waiving transaction fees for the first year. It will take a 10% cut starting in year two.

Musicians retain all royalties indefinitely from tracks uploaded to platforms run by TikTok's parent company, ByteDance -- including music streaming service Resso and video editor app CapCut.

Muni Long

Muni Long is among the artists teaming up with TikTok's SoundOn at launch.

Jerritt Clark/Getty Images for Femme It Forward

The system is designed to offer promotional, audience-insight and development tools, and participating artists have access to TikTok verification, placement on the TikTok song tab and exposure to major TikTok creators.   

They're also eligible for SoundOn Plus, an exclusive A&R service.

"New artists and musical creators are a vibrant community within TikTok," Ole Obermann, the platform's global head of music, said in a statement. "SoundOn is designed to support them as they take the first steps in their career."

Obermann added that the new platform "will guide creators on their journey to the big stage."
In beta since fall 2021, SoundOn is now fully available in the US, the UK, Brazil and Indonesia, with artists like Hrs and Hrs singer Muni Long and pop-punk trio Games We Play already on board.

"SoundOn has created a space where anybody can be exactly who they want to be," Long said in the release. "No matter your background, your upbringing, your race, your creed, your age, you can enter the space and claim your place."
Artists can register for SoundOn at us.soundon.global or soundon.global.