Short-form video app TikTok is reportedly looking to make its content a little longer. Social media commentator Matt Navarra shared a tweet Wednesday featuring a message from TikTok saying some users now have "early access to uploading videos up to 3 minutes long."
TikTok's current limit is 60 seconds, which caters to the short attention span of many users. One person commented on Navarra's tweet: "My attention span is now a minute long thanks to TikTok. And now they think we're gonna watch three minute videos?"
On the other hand, this could help to eliminate the dreaded "like for part 2" messages that some creators subject us to because they can't manage to fit all the content into a 1-minute clip.
TikTok didn't immediately respond to a request for comment.
It's not surprising or rare for a social media platform to expand its content limits. In September, Instagram Reels, its short-form video platform, from 15 seconds to 30 seconds. And in 2017, .on
TikTok has seen an exponential rise in popularity amid COVID-19 lockdowns, surpassing the 2 billion global download mark early on in the pandemic. This comes despite a tumultuous year in the US, with the Trump administration pushing to bar downloads of the app, citing data privacy concerns, and insisting that TikTok parent ByteDance sell off TikTok's US business. ByteDance struck a preliminary deal with software company Oracle and retail giant Walmart, but the agreement still needs to be finalized.