2018 is rumored to be another "S" year for the iPhone.
This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.
Goodbye iPhone Plus. Hello iPhone "Max"?
The "iPhone XS Max" will reportedly be the name of Apple's rumored new 6.5-inch OLED iPhone, according to both
9to5Mac and BGR, citing anonymous sources. The iPhone is rumored to launch at . Apple's upcoming event on Sept. 12
This would buck Apple's usual trend of giving its larger iPhones the "Plus" moniker. But ever since Apple introduced the
, its iPhone X . usual naming scheme went out the window
Last week it was reported that Apple will name its new flagship phone
, implying that this is another year in the iPhone "S" cycle -- which may mean that the the iPhone XS . new iPhone's most exciting changes are under the hood
We'll officially find out the new iPhone's name on Sept. 12. For all we know about Apple's next batch of iPhones, you can check out
. CNET's iPhone rumor roundup here
Apple didn't immediately respond to a request for comment.