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T-Mobile to launch the Revvl, its own branded budget phone

The Android phone goes on sale Thursday and will cost $5 a month with no down payment.

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The Revvl will cost T-Mobile customers $5 a month.
T-Mobile

In a throwback to a time when carriers differentiated themselves by branding and selling exclusive phones, T-Mobile confirmed Wednesday that it's launching its very own budget Android phone called the Revvl.

The Revvl, which runs on Android Nougat, offers pretty basic specs: a 5.5 inch HD display, 2GB of RAM, 32GB of storage, a 13-megapixel rear-facing camera a 5-megapixel front-facing camera. But it also throws in a fingerprint sensor and will cost T-Mobile customers just $5 a month with no down payment through the company's Jump! upgrade program. 

It goes on sale Thursday. 

T-Mobile COO Mike Sievert said in a blog that the company is catering to those who want the latest smartphone technology but can't afford to pay for high-end devices. He added that the Revvl was built specifically for T-Mobile customers who, according to the company, use more data and upgrade their phones faster than those with other carriers.