Steve Jobs posts open letter to iPhone customers re: price drop: offers $100 credit

Steve Jobs posts open letter to iPhone customers re: price drop: offers $100 credit

Ben Wilson
2 min read

Apple CEO Steve Jobs has posted an open letter to iPhone customers upset about Apple dropping the price of iPhone by $200 two months after it went on sale, and is offering customers a $100 credit to the Apple online store or Apple retail stores, details of which will be released next week.

Jobs says:

"First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season.

"Second, being in technology for 30 years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced."

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