Want CNET to notify you of price drops and the latest stories?

Sprint's brand is dying this summer

Everything Sprint will disappear as it all becomes T-Mobile.

Corinne Reichert Senior Writer
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently oversees the CNET breaking news desk for the West Coast. Corinne covers everything from phones, social media and security to movies, politics, 5G and pop culture. In her spare time, she watches soccer games, F1 races and Disney movies.
Expertise News
Corinne Reichert

Say goodbye to Sprint.

Angela Lang/CNET

The Sprint brand will disappear this summer, T-Mobile has confirmed. During an investment call earlier this week, new T-Mobile CEO Mike Sievert said that while the newly merged carrier hasn't decided an exact date yet, the unified rebranding will come in midsummer.

"On the consumer side, we've always been planning a summer timeframe," Sievert said. "With COVID-19, we moved it out into the midsummer instead of the early summer, and this is when we will essentially be advertising one flagship T-Mobile brand as well as operating a unified retail."

T-Mobile had previously flagged the summer timeline back on March 31 in its earnings call. "We're going to start to unify this summer under one T-Mobile flagship brand with an integrated retail fleet and integrated brand," Sievert said at the time. "We're going to do everything we can to get that network experience tuned up for Sprint customers faster than they expect."

T-Mobile finally closed its $26.5 billion merger with Sprint in April, which will see the third- and fourth-largest US carriers combine forces to compete with Verizon and AT&T.

Watch this: T-Mobile and Sprint merger: What it means for you