Sprint adds AOL, UPS as Sprint ID partners

Sprint's CEO Dan Hesse announces a handful of additional partners committed to creating Sprint ID packs for the carrier's nascent Android feature.

Jessica Dolcourt Senior Editorial Director, Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Content Operations, she leads a number of teams, including Thought Leadership, Speed Desk and How-To. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica led CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
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Samsung Transform, Sprint ID
Sprint ID debuted on the Samsung Transform and two other Android phones. Josh Miller/CNET

We're keeping our eyes on Sprint ID, which is why our ears pricked when we heard that Sprint CEO Dan Hesse announced more partners yesterday at a developer's conference in Santa Clara, Calif. They include AOL, UPS, Canvas, IHG, and BodyMedia, as well as Deluxe, a partner on the enterprise side.

Sprint ID is a new and rather experimental feature that Hesse introduced before a crowd of journalists last month at CTIA. Sprint ID is a way for content partners like eBay and Disney to load customized, branded profiles onto an Android phone with just a click. Each Sprint ID Pack includes a bundle of apps, widgets, shortcuts, wallpapers, and so on, selected by the content partner.

In addition to consumer brands, including start-ups, corporations, hospitals, and universities are encouraged to add their ID Packs to the Sprint ID gallery. The idea is that companies can create a profile of apps and Wi-Fi settings to be used by their mobile workforce.

Although we understand Sprint's interest in forging partnerships and in differentiating its Android phones, we weren't particularly fans of Sprint ID's profiles, both in terms of the concept and the way it's been implemented so far on the three phones it shipped with--the Samsung Transform, the LG Optimus S, and the Sanyo Zio.

However, Sprint has been actively courting developers at its conference, both in the keynote and in conference sessions, so we're sure to hear more about Sprint ID in the coming months.