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Spoiler alert: iPhone 7 is the hottest-selling iPhone in America

Researcher CIRP checks in with Apple shoppers, and yep, they're all about getting the newest models.


Sure, the iPhone 7 was a bit of a letdown even for die-hard Apple fans. No headphone jack. Same basic design.

But according to Consumer Intelligence Research Partners, that hasn't really undercut the momentum of the latest iPhones. A new CIRP report reveals -- are you ready? -- that the iPhone 7 and iPhone 7 Plus have garnered the lion's share of US sales in their first full quarter on the market. The phones hit the market midway through September.

In the fourth quarter of 2016, CIRP said, those two handsets together accounted for 72 percent of total US iPhone sales, with the Plus trailing its plain 7 counterpart. That was slightly better than the iPhone 6S and 6S Plus did in the same period last year, according to the researcher.

Among iPhone 7 and iPhone 7 Plus buyers, 15 percent made the switch from Android, while among 6S and 6S Plus buyers during the fourth quarter of 2016, 29 percent came over from Android handsets.

To get its findings, CIRP surveyed 500 Apple customers in the US from Dec. 31 to Jan. 12 about their purchases during the fourth quarter.

Apple did not immediately respond to a request for comment.

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