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Short Take: Qwest plans national ad campaign

Qwest Communications International has signed advertising agency J. Walter Thompson to launch a nationwide advertising and brand awareness campaign. Qwest is one of several companies building new fiber optic networks, but few are targeting the consumer market like Qwest. J. Walter Thompson, the world's fifth-largest ad agency, has also worked with Sprint.

Qwest Communications International has signed advertising agency J. Walter Thompson to launch a nationwide advertising and brand awareness campaign. Qwest is one of several companies building new fiber optic networks, but few are targeting the consumer market like Qwest. J. Walter Thompson, the world's fifth-largest ad agency, has also worked with Sprint.