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Samsung Galaxy S4 event: Join us at 3 p.m. PT today (live blog)

Join CNET for coverage from Samsung's big unveiling, which starts at 4 p.m. PT today. Our live blog will kick off about an hour beforehand and bring you news updates, photos, and running commentary.

Samsung is expected to put the Galaxy S4 rumors to bed today.
Screenshot by Lance Whitney/CNET

Samsung Electronics is set to unveil its next big thing, the Galaxy S4, and you can get all the details right here.

The company is holding its launch event at 4 p.m PT/7 p.m. ET today at Radio City Music Hall in midtown Manhattan. CNET's Jessica Dolcourt, Brian Bennett, Shara Tibken, Sarah Tew, and I will be bringing you all the live news, photos, and commentary starting about an hour before the actual event.

You can tune in to the live blog here:

Join CNET starting at 3 p.m. PT/6 p.m. ET for live coverage of the Samsung Galaxy S4 event

There's been a tremendous buildup of attention and hype for the Galaxy S4, the latest in Samsung's blockbuster Galaxy S franchise. In the Galaxy S, Samsung has a smartphone brand that rivals Apple's iPhone in popularity and demand.

Though the invitation doesn't specifically refer to the Galaxy S4, CNET has confirmed that the event will feature the device.

The Galaxy S3, which Samsung managed to get on virtually every major wireless carrier in the world, was one of the few breakout hits of 2012, and CNET named it the product of the year, topping Apple's iPhone 5. Samsung has been on a strong run, powered by the success of the Galaxy S3, as well as its broader lineup of handsets.

The world is waiting to see what Samsung has in store. Already rumored is eye-tracking technology that will allow you to scroll through pages with your eye movements. The company has been known to add a few extra software bells and whistles as it looks to help its phone stand out from the pack.

CNET will use ScribbleLive to bring you live text and photos, blow by blow.