The music offers the first clue. It's about giving a little love. How can you show your love, oh wealthy people who live in fancy apartment buildings? Why, by noticing that your ever-friendly, diversity-embracing doorman has a phone that comes from the dark ages.
Here, the residents get together to buy their doorman the one phone that truly expresses love. Stunningly, it's a Galaxy S8.
Cynical minds, or those who have just lived in New York for too long, will sniff that this doorman was going out of his way to please everyone so he'd get bigger end-of-year tips.
And, from my time in a New York apartment building, the tips the doormen expected were rather greater than the cost of a Galaxy S8. From each apartment, that is.
Let's not quibble, though.
Samsung is gently reminding us that all the nastiness of the year, all the racial and religious carping, is, at heart, inhuman. It's not as if any of us has all the right answers. Or even any of them.
We're all largely clueless beings, so why can't we just respect each other?
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