It's said you have to spend money to make money. If this latest rumor is true, Nokia will be betting on a $127 million dollar marketing budget to help sell Nokia-made Windows Phones, according to Marketing Magazine.
The Finnish device manufacturer's six-month campaign set to launch in October would rebrand the company as primarily a maker of Windows, rather than Symbian and MeeGo, phones, according to the report. The timing would also coincide with the release of Nokia's first device for Microsoft's OS--likely this fall, and likely the handset known as.
Although it's common for cell phone makers to pay for ads, in the carrier-centric U.S. it's the operator who foots a large portion of the advertising bill. It will be interesting to see how much of Nokia's global budget extends to North America, or if Nokia will concentrate funds in its strongest markets.
Locally and globally, Microsoft needs any lift it can get from Nokia's marketing efforts. Addressing partners yesterday, Microsoft CEO Steve Ballmer admitted that Windows Phone 7.
"We've gone from very small to very small," Ballmer joked.
From the very beginning, Microsoft could have done a better job peddling its product to smartphone-thirsty consumers, a weakness we addressedand also , after CNET evaluated Microsoft's major version update, .
Nokia's CEO Stephen Elop has been extremely vocal in hisfor Windows Phone 7, and for his own company's aspirations to popularize the platform among Nokia's global user base. Since Nokia first threw its support behind Windows Phone, its need for Microsoft to succeed against iOS and Android is almost as great as Microsoft's.
While the mobile world has a pretty good idea what the first Nokia-made Windows Phone will be, there's still a question about how