Plantronics is transforming into a 'new' brand called Poly
Plantronics and Polycom are relaunching as Poly to focus on providing collaboration and communication tools for the modern workspace.
David CarnoyExecutive Editor / Reviews
Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable reviewer of mobile accessories and portable audio products, including headphones and speakers. He's also an e-reader and e-publishing expert as well as the author of the novels Knife Music, The Big Exit and Lucidity. All the titles are available as Kindle, iBooks, Nook e-books and audiobooks.
ExpertiseMobile accessories and portable audio, including headphones, earbuds and speakersCredentials
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"Today feels like my first day as CEO of a new company," said Joe Burton, Poly's president and chief executive officer. "We see limitless opportunity for how people communicate and collaborate today. With advancements in AI, machine learning and new technologies, we see a future where Poly makes the connection, then quietly steps out of the way to become the one thing you don't notice in the meeting."
The company said the Poly logo "honors the company's new path forward as well as its legacy." Its lava red color and angle of letters form a propeller reflecting Plantronics' 60-year aviation lineage while its three legs pay homage to the design of Polycom's iconic conference phone.
Don't expect the Plantronics name to disappear immediately, however. At the Enterprise Connect 2019 conference, Poly is unveiling new products and services, some of which confusingly retain the Plantronics and Polycom names. Here's a look at some of the products Poly is rolling out, according to the company:
Plantronics Elara 60 Series, a mobile phone station designed for the "increasingly mobile-first worker" and provides users with a one-touch Microsoft Teams experience.
Eagle Eye Cube, a video conference camera with 4K sensors and rich sound to upgrade meetings in small to midsized rooms.
Blackwire 7225, a new boomless UC headset designed for open offices. It's equipped with active noise cancellation to muffle sounds around you when taking calls or listening to music on a Windows PC or Mac.
The Plantronics Status Indicator, a wired presence indicator that sits on your desktop and connects with whatever communications platform you're using to let others know if you're available, on a call or away from your desk.