X

Palm Pre 2 commercials get it right

In an improvement from earlier campaigns, the first Palm Pre 2 commercials widely concentrate on what the phone can do.

Kent_German.jpg
Kent_German.jpg
Kent German Former senior managing editor / features
Kent was a senior managing editor at CNET News. A veteran of CNET since 2003, he reviewed the first iPhone and worked in both the London and San Francisco offices. When not working, he's planning his next vacation, walking his dog or watching planes land at the airport (yes, really).
See full bio
Kent German
Palm Pre 2 Palm

Though they aren't gracing our televisions just yet, the first commercial for the Palm Pre 2 is on YouTube. The 34-second spot is a simple affair that wisely centers on what the phone can do. Punchy music stands in for any droning voice narration while captions highlight features like the multitasking, the contacts and calendar, and the available apps. Also getting its due time is the WebOS user interface, which remains one of the Pre family's best attributes. Seriously, folks, this is what a smartphone commercial should be.

The commercial is a huge improvement over the glossy, quasi-spiritual spots for the original Sprint Pre--admittedly, Palm did better with its Pixi ads--and the weird Verizon Pre Plus campaign that featured the mom obsessed with sticky notes.

Mobile Guides

Phones

Foldable Phones

Headphones

Mobile Accessories

Smartwatches

Wireless Plans