Lego mocks Samsung Galaxy Fold with its own foldable

Its pop-up story book "never runs out of battery."

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Lego's offering is also in glorious 3D!

@LEGO_Group Twitter

Lego's jumping on the foldables bandwagon along with Samsung and Huawei, but not with a phone.

The Danish toymaker made a direct visual reference to Samsung's Galaxy Fold unveiling in a Monday tweet about its "Lego Fold" pop-up story book.

"A stunning 5-inch cover display unfolds into an 11-inch pop-up story book," it wrote. "For endless creative play that never runs out of battery."


Samsung's Galaxy Fold was revealed in February.


That's compared to the Samsung Galaxy Fold's 4.6-inch folded display and the 7.3-inch display when unfolded into a tablet.

Of course, Lego's $70 toy tells only two stories (Little Red Riding Hood and Jack and the Beanstalk), while Samsung's fancy $1,980 device is packed with the usual stack of smartphone features.

Which is more charming though? You decide.

Watch this: Why you should buy the Galaxy Fold