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'Iron Man 3' will make you notice this phone, Alcatel hopes

All eyes will be on Alcatel's One Touch Idol in the upcoming 'Iron Man 3' movie, out May 3.

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Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
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Iron Man 3 promotional image
Alcatel is supplying all the phones in Marvel's upcoming Iron Man 3. Marvel

Marvel character and billionaire entrepreneur Tony Stark loves his tech toys, most notably the glowing chemical core embedded in his chest and his supercharged flying suit. But starting May 3, he may show a little love for the Alcatel One Touch Idol smartphone.

First seen at CES 2013, and soon to be seen in the film "Iron Man 3," the One Touch Idol is part of an exclusive mobile phone partnership for the film.

Alcatel and Marvel aren't sharing how often Tony Stark, played by Robert Downey Jr., and other characters will hold the phone, or how much spotlight it'll receive among the blasting rocket packs, exploding bombs, and whizzing futuristic computing devices that make their home in the FX-heavy "Iron Man" franchise. However, based on this preview, it could be quite a few.

This also isn't the first time Iron Man's Stark has flashed his smartphone. In "Iron Man 2," the megamogul-turned-super hero also sports a transparent LG concept phone.

Not to be confused with its close kin, the Idol Ultra, Alcatel's One Touch Idol is a light, thin 4.7-inch Android phone with a 1GHz dual-core processor and an 8-megapixel rear-facing camera. Compared to the competition, it's now more of a midrange device when it comes to features, and we're still not sure exactly when it will come to the U.S. (apart from "later this year"), on which carrier, and for how much.

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Those details aren't stopping Alcatel from pumping up the phone. The company, just a three-year-old entrant in the U.S. mobile market, is offering fans a chance to win a trip to the "Iron Man" premiere in Hollywood on April 24.