iPhone 7 slogan means something else in Hong Kong

Prick up your ears for this latest Apple news.

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Apple is having a bit of a hard time with the new iPhone 7. In Hong Kong, the new phone's advertising tag line "This is 7" translates to -- wait for it -- "This is penis".

In Cantonese, the Chinese dialect spoken in Hong Kong, "seven", or "chat" is a mild euphemism for the male member.

I pity the poor stiff who came up with that line. It must be hard to think of a slogan that works in every country, especially when you've got a lot of balls in the air.

The iPhone 7 has a 4.7-inch screen while the 7 Plus measures 5.5 inches. But as any man will tell you, size doesn't matter.

We reached out to the company for comment, but at the time of writing Apple is keeping it zipped.

Watch this: Reactions to the iPhone 7, Apple Watch Series 2 and those AirPods