iPhone 6 video spots tout huge screen, camera tweaks

The first video ads for the new iPhone feature Jimmy Fallon and Justin Timberlake gushing about the bigger screen and beefier camera.

Apple's first video ads feature the voices of Jimmy Fallon and Justin Timberlake. Apple/YouTube Screenshot by CNET

Apple has tapped into the voices of two celebrities to promote two key features of the iPhone 6: the screen size and the camera.

After years of pushing out iPhones with relatively small screens, Apple finally jumped on the big-screen bandwagon with the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus. With more consumers gravitating toward large-screened Android phones, Apple needed a way to play catch-up. The camera sports new features, such as slow motion and time lapse.

In a 30-second video spot called "Cameras," Jimmy Fallon and Justin Timberlake banter about "some of the new stuff the camera can do." The slow-motion video capture lets you play back a video at a slower speed. The time-lapse feature lets you capture a series of images at different times and then speed up the action by playing them in one quick take. And image stabilization helps ensure a better picture, especially when your hands are shaky.

iPhone 6 Plus owners get the better end of the image stabilization deal as the larger model offers optical image stabilization, which is considered superior to the digital image stabilization on the iPhone 6.

The second 30-second spot, dubbed "Huge," plays up the big screens of the new iPhones. In this one, Fallon plugs the new iPhones as the biggest ones ever made. When he tries to move on to other features, Timberlake simply keeps repeating that the phones are "huge."

Both Fallon and Timberlake are recognizable celebrities, so even just using their voices to create the amusing back-and-forth may be a savvy marketing move. But snagging Fallon for the two video spots is even savvier as "The Tonight Show" host is a known technology geek.

Sales of the iPhone 6 and iPhone 6 Plus kicked off Friday. On Monday, Apple said it sold 10 million units over launch weekend. The company didn't break down the sales between the two models. Data from analytics firms showed a greater adoption rate for the iPhone 6, though some reports noted that the iPhone 6 Plus was harder to find.

Apple's online store shows a wait time of seven to 10 business days for the iPhone 6 and a wait of three to four weeks for the iPhone 6 Plus.