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Instagram wants to work with memers after purging accounts

The social media company is hiring someone to work with "digital media publishers."

abrar-al-heeti2
abrar-al-heeti2
Abrar Al-Heeti Video producer / CNET
Abrar Al-Heeti is a video host and producer for CNET, with an interest in internet trends, entertainment, pop culture and digital accessibility. Before joining the video team, she was a writer for CNET's culture team. She graduated with bachelor's and master's degrees in journalism from the University of Illinois at Urbana-Champaign. Though Illinois is home, she now loves San Francisco -- steep inclines and all.
Expertise Abrar has spent her career at CNET breaking down the latest trends on TikTok, Twitter and Instagram, while also reporting on diversity and inclusion initiatives in Hollywood and Silicon Valley. Credentials
  • Named a Tech Media Trailblazer by the Consumer Technology Association in 2019, a winner of SPJ NorCal's Excellence in Journalism Awards in 2022 and has twice been a finalist in the LA Press Club's National Arts & Entertainment Journalism Awards.
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Abrar Al-Heeti
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Instagram wants to work more closely with meme accounts.

 Graphic by Pixabay/Illustration by CNET

Instagram is apparently looking to strengthen its relationship with meme accounts. The photo- and video-sharing site posted a job description last week for a strategic partner manager who will work with "emerging digital media publishers." The listing comes after Instagram reportedly suspended dozens of meme accounts last month for violating its terms of service.  

As part of the role, the strategic partner manager will find and plan initiatives with up-and-coming media publishers such as meme accounts, according to the job posting. They'll also strengthen relationships with publishers and help them be successful on the platform. 

Instagram has faced backlash for purging meme accounts. After permanently suspending accounts in July, users started petitions to have their accounts reinstated. Instagram also shut down several accounts in December.