Instagram's terms of service already said users must be at least 13 years old to have an account. But starting Wednesday, people will be required to enter a birth date when setting up a new account. Instagram said people should enter their own date of birth even when creating an account for a business, pet or "something else." Birthdays won't be visible to other Instagram users, the company said.
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The app could use age data for things like recommended privacy settings or in-app tips for staying safe online, Instagram's Vishal Shah told Reuters. The change will also reportedly expand Instagram's ability to advertise age-restricted products like alcohol and gambling.
Instagram on Wednesday said it's also giving people more control over who can send them direct messages. People can now change their settings so that only people they follow are allowed to message them and add them to group threads.