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Instagram adds Snapchat-style stories feature

In a clear effort to compete with Snapchat, Instagram brings to life its story-sharing feature.

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Instagram stories, because cats.
Instagram

Once the unrivaled king of mobile photo sharing, Instagram has now taken a page from the Snapchat playbook. The app has just added a stories feature to its arsenal to let users keep a 24-hour snapshot of personal photos and video.

As with the stories function cooked up and popularized by social media competitor Snapchat, Instagram account holders have the option to share their story content with individual users, share it publicly or keep it completely private.