Since, T-Mobile has been fairly quiet when it comes to major announcements. The company has and rolled out some initiatives such as its , but when it comes to its trademark "un-carrier" events, it hasn't made any major waves.
That's set to change this week. On Monday CEO Mike Sievert tweeted out a video teasing that an event is coming soon. While the tweet did not specify what this upcoming event will be focused on, a timestamp in the left corner had the clock set to "7:16" suggesting the news will be shared this Thursday, July 16.
In a subsequent email Monday afternoon, the company revealed that the virtual event will take place at 8:30 a.m. PT (11:30 a.m. ET) on Thursday and be hosted by actor Anthony Anderson. The Black-ish star, along with his mother Doris, has previously been featured in the company's TV ads,.
Former CEO John Legere previously teased an un-carrier event during the company's Q4 2019 earnings call in February. Here's how to watch.
When is the un-carrier event?
T-Mobile's event kicks off at 8:30 a.m. PT (11:30 a.m. ET) on July 16.
Where can I watch it?
Like other recent events, T-Mobile will livestream the event on its website.
Why should I care?
In recent years, T-Mobile's un-carrier events have been where the wireless provider decides to reveal major changes or promotions for its plans and services. Past events featured the announcement of free texting and data in over 210 countries, the introduction of the T-Mobile Tuesdays perks program and the return of unlimited data.
Thursday's announcement marks the first official un-carrier event since T-Mobile closed its merger with Sprint.