Nintendo's New OLED Switch Using Apple Pay Later iOS 16.4: What to Know Awaiting Apple's VR Headset 14 Hidden iPhone Features Signing Up for Google Bard VR Is Revolutionizing Therapy Clean These 9 Household Items Now
Want CNET to notify you of price drops and the latest stories?
No, thank you
Accept

Google's Pixel 2 London launch event got WEIRD

A pink room of pink animals and a gallery of smells? Yeah, the Pixel 2 launch was bizarre.

google-pixel-2-launch-london-weird-2915
Andrew Hoyle/CNET

As I looked into the eye of the bright pink giant grizzly bear, I knew this wasn't a normal phone launch event.

Google has just taken the wraps off its brand new Pixel 2 phone and new additions to its smart home lineup in San Francisco. (Here's literally everything Google announced.) But I was following the news from a "satellite" event in London. 

And it was quite a different experience than what the world was streaming from California.

google-pixel-2-launch-london-weird-2915
Andrew Hoyle/CNET

It started here, in the bright pink room, with bright pink foliage and, yes, a whole menagerie of life-size bright pink animals. 

google-pixel-2-launch-london-weird-2916
Andrew Hoyle/CNET

Where do you even get something like this? "OK Google, find me a giant, pink crocodile."

google-pixel-2-launch-london-weird-2918
Andrew Hoyle/CNET

This is completely normal.

google-pixel-2-launch-london-weird-2920
Paul Monckton/CNET

A large swing hung from the ceiling in the main event space. Because why wouldn't there be a swing.

google-pixel-2-launch-london-weird-2931
Andrew Hoyle/CNET

Giant wall of foliage? Google's got you covered.

google-pixel-2-launch-london-weird-2932
Andrew Hoyle/CNET

Welcome to Google's gallery of smells.

google-pixel-2-launch-london-weird-2933
Andrew Hoyle/CNET

Shove your face into the fishbowl and take a good whiff. Apparently you might experience certain feelings with different smells. The main feeling I got was one of embarrassment at putting my head in a fishbowl.

google-pixel-2-launch-london-weird-2934
Andrew Hoyle/CNET

At least at the end you get to create your own scent from your favourites from around the gallery. This is totally normal for a phone launch. Totally normal.

google-pixel-2-launch-london-weird-2962
Andrew Hoyle/CNET

Next up: Throwing big silver balls around, for some reason!

google-pixel-2-launch-london-weird-2966
Andrew Hoyle/CNET

Your throw is captured in 'bullet time' (read: that funky Matrix stuff) on a whole set of Pixel 2 handsets.

google-pixel-2-launch-london-weird-2970
Andrew Hoyle/CNET

Demo Google's new VR headsets in this smokey jungle zone. 

google-pixel-2-launch-london-weird-2910
Andrew Hoyle/CNET

Tucked away on the floor of a back room; this adorable little tableau of a mouse selling doughnuts. Bottle for scale.

google-pixel-2-launch-london-weird-2974
Andrew Hoyle/CNET

There are road signs, but there's no way I found of properly navigating this bizarre daydream event. More like this, please Google.